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5 Traffic Generating Tips Using Reciprocal Linking
by Dan Lok
More SEO Articles
Published on this site: November 29th, 2007- See
more articles from this month
Does reciprocal linking still have value? The short answer is:
YES. The caveat is that you must do it the right way. It's
always been a no-brainer that one-way links are more valuable
than reciprocal links. But the latter can still be a powerful SEO
strategy and bring you additional targeted traffic.
But one word of caution to you.
Make sure your website has real value, looks professional, and
compels other businesses to WANT to exchange links with you. Just
put your self in their shoes and you'll understand.
- Traffic Generating Tip:
Always exchange links with sites related to your industry, or
marketing niche. It's not hard to figure this out. For example,
don't link to sites about music downloads if you're selling SEO
software. Your exchange partners must be relevant. Contextually
relevant link partners will earn you extra points with the major
search engines.
- Traffic Generating Tip:
Make sure your anchor text contains keywords "relevant" to the
page your link points to. This is a critical must-do item. But
mix it up a little. Don't make all your links point to your home
page. It's ok for some of your links to point to your home page.
But make sure some of those home page links use "the keyword(s)"
FOR your home page.
- Traffic Generating Tip:
Do your best to exchange links with pages that have a Google PR
equal or greater to your own. You'll find some who say PR
doesn't matter. The thing about PR is that it's a by-product of
becoming some kind of established authority site. So don't get
too hung-up about PR. Ok? Searching for equal or higher PR sites
is a good way to FIND authority sites.
- Traffic Generating Tip:
After you've exchanged links be sure to periodically check to
make sure they're still linking back to you. You never know who
you're exchanging links with. Sometimes people will
intentionally remove your link after a short while. It's easy to
check this with free or paid software. Or just do it manually if
you don't have a ton of links to check.
- Traffic Generating Tip:
Quality of your link partners will always win over quantity. And
remember it's a 2-way street. Give your partners a quality site,
or page, to link to and you must expect the same. Once you've
built-up some quality links, people will find you and ask to link
to you. Use the same principle and don't be afraid to politely
decline a link exchange request.
Bonus Traffic Generating Tips!
Be sure to check the title of the page where your link will
reside. Just go to the link page and select "view" on your
browser menu bar. Then select "view source code" and look for
the meta tags. The title tag should have keywords relevant to
your site. It doesn't necessarily have to, but if so, then it
becomes more valuable.
These are just a few SEO tips to help you become more profitable
in your business. Be sure to implement them and you'll be off to
a successful reciprocal linking campaign. But be patient. It
takes some time and you'll need to slowly build your reciprocal
links. Too many, too fast and the search engines might reward you
with a penalty that'll only set you back
Dan Lok: A former college dropout, Dan "The Man" Lok transformed himself
from a grocery bagger in a local supermarket to an internet
multi-millionaire. Discover how you can maximize your website
profits in minimum time. For a limited time, you can test-
drive Dan's Insiders Club for 30-days Risk-Free and get
$1,165 dollars worth of bonus gifts. Rush cover to:
http://www.websiteconversionexpert.com/testdrive.html
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