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SEO Or PPC?
by Jo Han Mok
More SEO Articles
Published on this site: October 19th, 2007 - See
more articles from this month
The online community is definitely a large market place
that you cannot ignore, especially if you have an internet
business. There are thousands if not millions of consumers
that you can tap in the internet.
At the same time, the internet also poses a quite different
challenge. The easy access that internet provides also
gives you as much competition as you can imagine. It is too
crowded and congested.
Having a website is not enough to make your business
running and able to compete. You must take other
alternatives to give way for the online community to access
your website at any rate or chance possible.
You have to expose your website. Make it known. It has to
be visible. It has to be frequently targeted by consumers
and surfers.
Invest in marketing your internet site. There are
basically two options available to you, the SEO and PPC.
These two are probably the most desirable alternatives you
can get for your internet business as strategy for search
engine marketing:
- SEO: SEO stands for Search Engine Optimization. Some researches
indicate that 60% - 70% of internet surfers and users
actually resort to using the Google search engine to find
and locate web sites and pages, for any topic they desire.
SEO is the process taken to make sure that the internet
uses will find your website when ranked among the top
results of a search. This way you can make sure that you
will be visible and can clearly stand out from the rest.
To get a search engine optimization, you will have to build
on your own internet site frequently hit internet links to
web site pages. The process will involve IBLN or
Independent Back-Linking Network, wherein hundreds or even
thousands of pages will be utilized to promote a particular
website of a client.
In SEO, there is no need for you to pay for the clicks
although it will require you to spend time doing research
to get a favorable combination of ads and target audience.
The SEO process is a long term one. It requires months, 6
months at the least, before the proper outcome is fully
achieved, but once the goal is accomplished, you will
definitely get a steady source of profit.
- PPC:
PPC means Pay Per Click. It gives way advertising on a
search engine. These are sponsored listings that you see
whenever you make a search. There will be a charge whenever
a visitor or web surfer clicks on any of your ads.
There
will first be a bidding process. The highest bidder for the
price per click will definitely get the chance to be first
listed in the search engine.
With this kind of advertising, you can still basically
control your campaign as you get to create your own ad. You
will also manage the target audience and still stay within
the bounds of your budget. Most of the providers of PPC
advertising will allow you to specify the target market,
either by topic, industry or geographical location. You can
also very well check if your ad gets to be shown at all and
if it is competitive with the rest.
There are some guaranteed benefits when you get to maximize
the PPC strategy.
PPC lets you advertise to the whole of the online
community. It is also relatively easy to set up.
At first glance, PPC advertising may seem very expensive.
Could it possibly happen that someone out there will go on
clicking on your ad? This will definitely give you a large
bill without the expected profit on your part. If this
provides a lot of worries, be rest assured that there is a
protection for you. Networks are able to recognize
fraudulent clicks.
You can also set a budget for a certain period. The moment
your budget has been used up by the target number of
clicks, your ads will no longer be displayed until the next
period you want it again displayed.
You will also be able to adjust well to changes in market
demands and trends.
In deciding which of the two strategies will work right for
you, think of your goals and of your resources. They
definitely offer benefits and advantages that will work for
your good. The better way to approach this two is to
evaluate according to your short term and long term plans.
Take the PPC course for your short term goals and choose
SEO if you have long term ones.
There world is out there for you now. Just make sure you do
what will work best for your entrepreneurial endeavors and
visions. The secret to success lies in your hands. Just
study your options well and you'll get exactly what you
want.
Jo Han Mok: Is the author of the #1 international business
bestseller, The E-Code.
He shares his amazing blueprint for creating million dollar
internet businesses
at: http://www.InternetMillionaireBlueprints.com
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