For anybody looking to gain more free search engine
traffic, part of your effort will need to be working on
the area of link building. Offsite factors such as gaining
external backlinks, have shown to give proven results.
Unfortunately some webmasters actually confuse Google by
telling them and the other major search engines that that
sell purple pigs when actually they sell pink cows.
Then, as if to make things worse, they miss the human or
the real factor . This was shown in a recent interview on
a Number 1 ranking site in a very competitive industry,
golf gifts. A search term that has over 20 million results
and an estimated 57,838 searches per month.
Lets consider a site that sells exclusive gifts, like pink
cows and purple pigs. They plan a linking campaign and
firstly aim at the first single keyword term pink pigs and so they structure the link text and description as
follows:
Pink Pigs ; All pink pig gifts - all sizes and shapes.
Using the anchor text pink pigs - to link back to the home
page. Now lots of effort goes into seeking the correct
links, aiming at this term. It progresses well and the
ranking is achieved to every ones delight Look a number
ranking for pink pigs! we are really great! large pat
on the back
Then the term goes of in hunt for the second term ; purple
cows and follows the same process. They achieve the same
results - however they have dissolved the anchor text of the
number of links and the first ranking achieved, slips. It
then becomes a juggling game to get the ranking for both
keywords.
Essentially the have Google scratching its head. what is
this page/site really about.
So what is the better option so as avoid this - two options:
Deep linking: This is the linking to internal pages rather
than the home page, so in the first case, you would
generate links to this page as http://www.thesite.com/pink-pigs.html and then proceed to
do the exact same process for the other search term.
The downside of this is that it still does require
different linking campaigns takes time and splitting of
resources. A better option is that of combining and adding
the human factor, after all, Google provides reslts for
humans after all, and the quality of the results is high on
the agenda. In this case, you could create a better anchor
text and description such as:
Purple Cow Gifts: Shop online for all manner of purple
cow and pink pig gift sets, with discount specials every
week.
This is also human friendly, and although its main aim is
top search engine ranking, it could be seen as a normal,
human based link. Include both the terms in the
description, and then on the actual site the title of the
home page makes sense. Then in the first paragraph on the
home page could mention both search terms as well as link
directly to those specific pages
www.thesite.com/pink-pigs.html etc this would make sense
to both the search engine spiders, used for finding and
displaying results, and to humans.
A site that has realised this, and has the results to show
it is the golfcollection.com which has the number 1 ranking
for not only golf gifts but number 4 for golf accessories
out of 20 million results.
This sites planning and preparation prior to executing a
linking campaign will pay off for many years to come and
keep the competition scrambling to catch up.
For this reason, extensive keyword research is needed prior
to any linking campaign planned for SEO results, for both
the anchor text and the description.
An excellent tool for information on keyword research is
Aaron Walls keyword tool
This tool should be used together with an Adwords Campaign
to gain the most accurate measure of the volume of searches
for your terms, before any SEO link building activities
take place.
Always keep in mind the human factor. You want people to
click on the link. It should appear to Google and the other
major engines that this the primary purpose of the link.
This SEO link building strategy will bring your success for
years to come and large amounts of free traffic your
competition would love to get there hands on. To your
success!
Paul Easton: Is a Web site Link Marketing Expert, and the
owner of DigitalAwol.com, The Link Exchange Directory that
helps the small online business get traffic from links. You
can instantly get 20 High Quality Free Links to your
website by visiting: http://www.DigitalAwol.com/
