10 Factors Google and Yahoo Consider For a Top Search Engine Ranking

by Timothy McGaffin

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Published on this site: September 7th, 2007 - See more articles from this month

Want to get into the top 5 of either Google or Yahoo? Make sure your website contains the top 10 factors for deciding a top search engine ranking.

It does not matter if you have the cure for cancer, if nobody knows about it you are not going to make any money. A top search engine ranking in either Google or Yahoo is the surest way for buyers to find your products so you can become a wealthy marketer. Google and Yahoo are responsible for about 80% of all search engine traffic in the world.

Make sure your online business or website contains these top 10 factors used for determining sites with a top 5 search engine ranking in Google and Yahoo:

1. Number of Quality Sites that Link to Yours
   
   Google and Yahoo put a lot of significance on how many quality sites link back to yours with a page rank of at least 4 and above. This is probably the most important factor when considering a top search engine ranking.
   
   When search engines see lots of important sites link back to yours it must mean that your site is also pretty important.
   
   Remember the purpose of the internet is to provide information back to the end user. As someone is conducting research on the World Wide Web, sites must also participate and flow and connect to other related sites allowing those searching for your keyword terms various paths to the information being inquired.
   
   
2. Number of Pages Your Website Has
   
   A website with less than 50 pages is really going to struggle to get a top search engine ranking unless it has more quality back links coming into it than their competitors.
   
   
3. Keywords in Your Title Tag
   
   Google and Yahoo look to see if your keywords are contained in your page title and description. Make sure your keywords are also listed within your heading and subheading tags.
   
   
4. Keywords Showing in Links
   
   Keywords that are highlighted within a link are considered more significant than those not at all highlighted within a link.
   
   
5. Keywords in Bold
   
   Likewise words in bold are also considered more important than those not in bold.
   
   
6. Keywords in URL
   
   Websites that are in less competitive markets that contain the keywords within their URL are considered more important than those sites that respectivley do not.
   
   Also keywords in the URL that come before unrelated words are considered better than a URL that follows an unrelated word within the URL. For example if your keyword is televisions, a URL with `televisions' followed by unrelated words such as your name `Mike' is better than putting your name `Mike' before `televisions.'
   
   
7. More Significance Given to First 25 Words on Page
   
   The first 25 words of each page are given more weight than all other words on the page. Make sure your keywords are in the first few words of your page. However, if you try and just list the same word or phrase 25 times repeatedly Google and Yahoo will penalize you.
   
   
8. Greater Than 300 Words on Your Homepage
   
   Make sure you have at least 300 or more words on your homepage.
   
   
9. Keyword Density
   
   Keyword density is not as important as it once was in the past but it still is an important factor. In order to get a top 5 search engine ranking look at your competitors sites and compare the density of their sites to yours and try and match their density.
   
   
10. Page Rank
    
    Want to find out the page rank of your website or the page rank of another site? Download the Google toolbar and make sure the page rank indicator is activated. One major factor in determining your page rank is the first factor listed in this article. Quality back links are the most important factor for formulating your page rank.
    

A top search engine ranking in Google and Yahoo is decided most often by the combination of these 10 factors. If you want to get into the top 5 of the two most important search engines than make sure your website applies these major search engine ranking factors.



Timothy McGaffin: Has helped many online businesses acheive their financial goals.