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What's The Deal With Business Exposure From
Public Relations?
by Jo Han Mok
More Advertising Articles
Published on this site: August 23rd, 2007 - See
more articles from this month
Public relations is useful whether you want to reach a
global audience or only a single town, it is the perfect
compliment to advertising efforts. And best of all, it is
not downright expensive!
Here's a few tips to help you get started:
- Get published: Write educational articles for tradejournals,newspapers, and other publications that reach
your target audience. They'll get your name in front of the
public and add to your credibility. Credibility is an
excellent PR technique, and if your target customers spot
the information and believe in you, they will be calling
you in the future.
- Write your press releases for humans AND search engines:
Although they may look for different types of information
in a press release, humans and search engines both want the
same thing - great content. Learning how to write a press
release so that reporters, potential customer and search
engines all find it useful is time well spent. Once your
release is written, research two or three relevant keyword
terms that are related to your press release and that
people would actually be searching for. Then ensure those
keywords are included in the title, first paragraph and
last paragraph. Be sure that your release still reads
naturally and does not sound like you're writing just for
the search engines. This can be tricky at first, but with
practice you'll soon find writing optimized press releases
takes very little extra time.
- Join the blogsphere: Don't overlook blogs as a great
source of publicity. They can be as influential as many
rint publications. Bloggers love to be on the cutting edge
and are always looking for new sites to review, points of
view to debate, and new products to introduce to their
readers. However, there are some important rules to keep in
mind before approaching a blog owner. Since they do not
have a set editorial calendar, it can be a challenge to
know what to submit to them and when. Before pitching a
blogger, it's best to read their blog archives to get a
feel for what they like to print. Then send them a very
targeted pitch instead of a press release since most
bloggers do not write posts from press releases.
- Schedule some public speaking events: Public relations is
all about finding ways to get out there and get noticed by
customers, members of the media and even potential joint
venture partners. A great way to do this is to teach a
class or give a talk on your area of expertise. This can be
at a local college, your Chamber of Commerce or even
online. Simply put together a detailed overview of what
you'll be discussing and contact people who may be
interested in helping you host and promote it. These types
of events are often mentioned in the newspaper and can be
used whenever appropriate as further proof of your
expertise.
Using these tips to effectively use publicity to reach out
to the public is sure to create a positive effect for your
business. A well executed public relations campaign can
build trust and respect with both your current and
potential customers.
Jo Han Mok: Is the author of the #1 international business
bestseller, The E-Code.
He shares his amazing blueprint for creating million dollar
internet businesses
at: http://www.InternetMillionaireBlueprints.com
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