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How to Top The Search Engines Using Linking The Easy Way
by Chris Haycock
More SEO articles
Published on this site: August 4th, 2007 - See
more articles from this month
The purpose of this article is to explain what linking is,
the importance of linking, and how to use it to catapult
your search engine rankings.
So, just what is linking? Well, put simply, it's the online
equivalent of getting "votes" for your website, and getting
those links is a lot easier than you might think.
Right, if I seem to digress a little here, trust me, it is
relevant. To understand linking you need to know a little
bit about "spiders" and their purpose. Spiders are programs
that "crawl" sites and report back to their search engine
what their findings are. Their purpose is to make it easy
for sites to get listed in their search engine.
Spiders work by finding links (see, I told you it was
relevant) to websites, visiting those websites, going
through the content, and then reporting the findings back
to the site for which they are working. I.E. Google spiders
crawl sites and report back to the main database. From
there the information is added to the search engine, and
the site shows up in Google search results. The same
happens with pretty much any search engine.
OK, that's the basic nuts and bolts. So what does it mean
to you and how can you use it to increase your rankings?
Well, essentally, by having good quality and relevant
content on your website (your optimised articles) you'll be
pleasing the spiders. Now if you have links from other
sites related to your content as well then, you're way
ahead of the game. Spiders love links.
Now here's the good bit. All you need to do in order to get
links back to your website is submit articles to article
directories, or write a press release related to your niche
market. You link back to your site from the resource box at
the bottom of your article or press release.
Other website owners in your niche will be on the lookout
for content to add to their own site, and will visit
article directories to do so. They'll pick up on your
article, add it to their site ( they legally have to keep
the resource box with your link intact) so now you have
other sites linking to yours all over the place. This will
really impress the spiders and your rankings will start to
shoot up.
To find article directories simply go to your favourite
search engine and type in "article directories" you will
find loads. They are the life blood of the net.
As I mentioned before, press releases are another great way
to get links back to your site. Not only that, they are a
brilliant way to get free publicity for your ebook or site.
It's easy, just go to prweb.com and submit your press
release to them. It will cost a small amount to have them
blast it all over the internet, but it will mean that you
get dozens, hundreds, or even thousands, of one way links
back to you site. What do you think that will do to your
rankings?
OK, there you have it, all that remains is for you to go
out and do it. Trust me, it's not only easy, it's fun, and
it does work. Enjoy.
Chris Haycock: Is an information publisher specialising in
helping people start their own home internet based
business. You can get an absolutely no cost two hour video
on how to create your own information products in one day,
without writing a single word, and start your own niche
ebook business, by going to:
http://www.easyebizz.com
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