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5 Reasons Why Blogging is the New Internet Marketing Tool
by Ferdinand Martinez
More Blogging Articles
Published on this site: June 19th, 2007 - See
more articles from this month
Blogging is a concept that started in late 90s. It used to
be a way to comment an existing webpage, an opportunity for
visitors and readers to react or voice out one's opinion on
the said page. What started as a single-sentence
commentary has evolved into pages of personal take on just
about anything and everything under the sun. As it
continues to move forward, online advertising has tapped
into the blog's potential.
Here are 5 reasons why you
should use blogging as an internet marketing tool.
- Blogging is simple: The simplest way to get your piece
on the net is through blogging.no skills are necessary…
an average adult can read and type, or at least click a
mouse. It's like having a virtual piece of paper and you
just write your ideas, experiences, new products, and hope
that the truth behind your articles comes out and entice
your reader to also try your product. If you have a PC and
an Internet connection (who doesn't?) then you can blog and
advertise.
- Blogging is authentic: In this day and age where
advertising saturate our lives, we question the credibility
of promoters' claims. However, in blogs, real people share
their real-life experiences, unscathed by paid advertising.
Reading blogs about first-hand product use is like talking
to people about their first-hand experience. You
definitely want to buy a tried and tested product.
- Blogging is free: Because blogging is yet to be proven
as a mainstream online advertising media, most sites see it
as something to augment current marketing tools and thus
offer it for free. Any opportunity for
free webtime is definitely a bonus especially to businesses that are
starting up. Needless to say, paid blog pages can generate
more income for your seriously growing business.
- Blogging builds credibility: As you get more and more
into writing your experiences on a particular product or
industry, your readers come to realize that they can depend
on your posts for their own information needs. As such,
you become an expert on it; as a consequence, more readers
visit your site and more bloggers link to your blogs. As
companies and professional organizations notice the growth
of your readership base, they may soon get in touch with
you for advertising on your blog page, or make you an
affiliate, which pays for every referral generated from
your blog site.
- Blogging builds your market: Unless you are a hollywood
star, chances are, only your Mom reads your posts. Mom has a lot of friends, so she lets her friends know how
interesting your blog site is. But you need not depend on
mom to increase your readership base.
Look into the
following ways to build your market through blogging:
- By using your e-mail. Today, blogging is overcoming the
e-mail's popularity in quickly and effectively reaching and
expanding a market. In this age of speed and quick access,
logging in and downloading e-mail is simply taking longer
than clicking into a blog site. Let them explore your site
by using a short e-mail message as teaser to your bog
site. If your e-mail is on an entirely different subject,
use your e-mail signature to give a link to the site.
- By using subscription. an easy way to get your readers
e-mail is to give them an opportunity to subscribe to your
blogsite. Keep some exclusive information for your
subscribers to entice readers to subscribe and give their
e-mail address. Just be responsible in using their e-mail
address, as the last thing you want is a comment on your
blog that you are a spammer.
- By understanding your readers. Conduct a simple survey
for your readers to understand their profile and
advertising preferences. Ask consumers to give you
feedback on a post, an ad link, or a trial that you shared.
In this way, it is like interviewing your readers without
the commitment and intrusion of a face-to-face interview.
- By joining a blog network. A network of blogs maybe a
collection of blog sites that share the same industry,
interest, readership base, payment mode, etc. Consumers
find credibility and convenience in clicking one link to
several real bloggers about a single subject. Clearly,
more bloggers are better than one.
- By using RSS. RSS is the fastest growing technology on the
Internet today. As such, having RSS feeds to your blog is
definitely another means of generating awareness for your
readership base. Having a variety of feeds can add
interest to your blog site.
Give your business a boost by effectively using blogging as
an internet marketing tool.
Ferdinand Martinez: More about blogging, internet marketing, home
business, and to find the best home business resources and
Opportunities go to: http://www.homebiz-resources.com
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