The online marketing world is fundamentally different than
brick-and-mortar business marketing. However, like all
businesses, successful people follow one set of rules, and
those who fail follow another.
Entrepreneurs who do not follow solid business and marketing
plans seriously impair their business growth. The business
world is full of secrets that are not secrets at all, they are
truths that have been proven to build wealth.
Online marketing requires seven building blocks. The first step
is to build a website. This is not the focus of the marketing
campaign, but it should be viewed as the center of a spider
web. People should move toward the center of the spider web,
where they make a purchase. This is where most companies fail.
People rarely make a purchase the first time to a website. That
is whey the website should direct them to a network, which is
created to draw them back to the place where they are asked to
make a purchase.
The network includes a blog that offers free content that other
webmasters can post on their websites. This should also promote
a newsletter that is for your loyal members and consumers. The
purpose of the blog and newsletters is to build a mailing list.
These comprise the core of the marketing campaign. The second
part of the marketing campaign is designed to bring readers
into the network. This includes a forum, lenses, and free
content articles.
A forum is one of the most valuable tools in an internet
marketing campaign. it is the only place where a website can
receive testimonials without them appearing like they were
purchased from a ghostwriter or PR company.
A forum also builds an online learning tool that can be used to
sell, educate, and build customer loyalty. It is the most
powerful – and overlooked – tool in the Internet marketer's
toolbox.
Targeting an audience who needs your product may reduce hits,
but it increases the number of sales, and in turn the Return On
Investment(ROI).
Pay Per Click has long been the mainstay of any Internet
Marketing campaign, but it can be a waste of money. Some PPC
programs let online businesses target specific websites, or
even post their ad at the top of searches. These ones will
dramatically in crease the website's roi.
A cheaper way to increase your website's exposure, and attract
your targeted audience, is to use free content articles. Each
one of these can be written to pre-sell the consumer, and
encourage them to follow the article from the website, to your
businesses' network.
Lenses are the newest tools in the search engine arsenal.
Myspace.com now sends more traffic to websites than MSN. Other
popular lenses are www.hubpages.com and www.squidoo.com. These
sites are all designed to act as secondary websites. Each lens
is positioned on the outside edge of the spider's web, and
draws visitors into the center website where they are
encouraged to purchase the product.
Combining these tools, and updating content weekly, is the
formula that has created unmeasured wealth for thousands of
internet businesses. Good luck on your endeavor.
Mark Walters - Is a third generation
entrepreneur and author. he offers free training and investing
videos designed to speed you towards financial independence at
http://www.CashFlowInstitute.com
