I have always felt that easy marketing promotions were
broadly applied but not always very well thought out.
Promotional marketing in some ways is generally a pretty
good idea for a wide variety of things. You can give out
things like stickers, pens, or other little trinkets with
your brand name on it. This is a novel way to spend little
money on an advertising campaign that will generate some
degree of valuable name recognition. The question of how
effective these easy promotional marketing campaigns are is
open, however. If I open my pen drawer, I will find dozens
of promotional pens and erasers in there, but I couldn't
name a single brand offhand. Unless you sell something like
stationary which people associate with pens, these type of
promotional giveaways are nothing but a waste of money.
In my opinion – and I always tell my clients this – marketing promotions should only be done for
special purposes. Guerrilla marketing can work wonderfully
depending on what kind of product or service you sell, but
the marketing promotion must be carefully tailored to ones
needs. Just going out into a public square and holding a
contest or giving away a product will not generate any
business for you at all. You need to think "outside the
box" and most important of all, strategically.
One of my all time favorite places to do marketing
promotions is at nightclubs and bars. When people are
drinking, they will do what they can to win anything.
Whether you are giving away shot glasses, food, drink
mixers, or just t-shirts, people will get excited about
your marketing promotion. If they get to come home with a
souvenir for their efforts, they will forever associate it
with the fun of going out drinking with friends. this is
what successful marketing promotions aim to do –
create those kinds of positive associations around your
product or brand name.
Hot sizzling summer afternoons are also a great time for
marketing promotions. If you are willing to spend a few
thousand of your hard earned dollars giving away free
drinks in a crowded public thoroughfare, people will
absolutely love you. Even if you are giving out something
that doesn't strictly go along with the weather –
such as a salty or sweet snack – people will still be
grateful as long as they get some water with it. If you can
catch people at an unguarded moment, you can gain their
brand loyalty before they even know what hit them. that is
what successful marketing promotions are all about. Leave
the brand-name pens at home!
Rick Coelho - Is currently working full time online marketing
various products and is helping others by using the same
methods that made him successful. to learn more on the
products that assisted him in reaching his goal visit http://www.thewealthypages.com/googleadwords.php?key=Y2lkPXJ
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