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9 Fantastic Ways to Create Your own
Information Product
by Jo Han Mok
Published on this site: March 19th, 2007 - See
more articles from this month
Believe it or not product creation is the easiest part of
the information marketing process. People often get bogged
down fearful they will not create a product that others
find useful and interesting. However, once you have found a profitable and hungry niche market creating the product
occurs without much grinding and gnashing of teeth.
Ask your customer base what they are hungry to learn and
use that information to produce a product you will barely
have to sell because they asked for it.
- Taped phone interview or teleseminars.
This is
the simplest, fastest, easiest way to produce a product ready
for sale within hours. Find an expert in your niche
market. Is that expert you? Then find a moderator who can
grill you for the dirty secrets you are keeping. At the
end of a 90-minute interview you will have an MP3 file that
can also be converted to a CD file. You will also
transcribe the audio so you will have several different ways of delivering your product.
- Public domain information is a gift.
These are works
that no longer have copyright attached. They have either
fallen into the public domain or were intentionally placed
there by the authors. You'd be surprised to find how much
information no longer is protected by copyright. One large
resource is Project Gutenburg, a digital library of over
1700 free ebooks whose copyright has expired. Don't just
jump right in though. Be sure to research the copyright
status of the work you want to use and then have a
certified written report generated from the Library of
Congress.
- Ghostwriters are writers willing to produce your written
material without claim to authorship.
There are several
cautions with this suggestion. You can find ghostwriters
through eLance or Rentacoder (both web businesses).
However, when you have hired the writer be sure to completely eliminate all doubt as to the copyright status
and authorship of the work by using a contract. It would
be in your best interest to have that contract drawn up by
an attorney. However, you can then use the same contract
for any other ghostwriting you might have done.
- Software creation is
also fast and profitable.
You will
determine what is most irritating to your customer and what
software might solve that problem for them. You can then
find a programmer through Rentacoder or through
recommendations from a friend. As in the case with
ghostwriters be sure to have the copyright and authorship
ironed out before sharing the details.
- Screen capture videos are
basic video that you can do
using your computer and Camtasia.
Camtasia Studio is an
Internet based software program that allows you to capture
your moving screen and add voice over with a microphone.
Using this technique you can shoot your own videos that
teach your customers all they want to know about a software
program or how to just about anything. This is affordable
and easy to learn.
- Writing case studies about the successes and failures
of
people within your customer base provides your customers
with a road map to success. If your customers are in
Network Marketing, for instance, you might write a book
outlining the strategies of the top 10 Network Marketers
across 10 different companies.
- Private label information is being
sold across the
Internet today by the bucketful.
Taken at face value it
may not be worth much. But, tweaked with your own special
personality and special bonuses you can make a small
killing.
- Mastermind groups are cropping up in all walks of life.
They are wonderfully productive ways for like-minded people
to gather together and brainstorm. You can utilize these
groups in your customer base to produce an audio file that
can be sold as an MP3, CD or transcribed book.
- The last technique is one used frequently by astute
marketers.
Gather a group of 10 or 15 experts in your
customer's field. Have the experts submit their best answer to one question or 15 different questions (1 question for each expert). The experts receive exposure
through your book and you deliver some of the best advice.
Use one of these techniques or mix and match to produce an
information product that your customers actually want.
Each of these techniques requires a bit of work and
research but none of them actually require you to do the writing yourself!
Jo Han Mok - is a #1 bestselling author and frequent
featured speaker at Internet Marketing bootcamps and conferences.
Visit his website for a simple step-by-step plan to profit
online in 21 days or less! http://www.SuperFastProfit.com
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