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The 3 Internet Marketing Strategies You
Should Avoid
by Jo Han Mok
Published on this site: March 13th, 2007 - See
more articles from this month
Having the bad Internet marketing strategies can ultimately
ruin your business. There are many mistakes Internet
marketers make when they first started out in this
industry.
Here are some of the bad Internet marketing
strategies they used as a mistake in running their own
business.
- The Wrong JV Strategy
When Internet marketers first started out, at some point in
time they figured they need help. Help to set up their
website, create their own e-book or to sell their product
to a large list in order to gain more profit. Let us take
the scenario of wanting to sell their own products to
someone else's list. A list is a list of email addresses of
the people that has subscribed or opted-in to promotional
email newsletters that has information of value. Having a
joint venture partner who has a large list sounds good to
be true, because the probability of making a huge amount of
profit is very high.
However, the mistake that some Internet marketers
do is
that they promote a product that is contending with their
JV's product rather than complimenting them. For example, if I
am your JV partner and I am promoting a copywriting course to my list,
but you want me to promote your
copywriting course as well that clashes with some of my
copywrting training fundamentals, what were you and I
thinking?
What we should do is to promote our products that
compliment to one another. So, if I am promoting a
copywriting course to my list, you can promote a copywrting
e-book or software. Thus, wouldn't you imagine that there
would be more credibility in our products, sales would be
much more effective and the profit could be easily split?
- Leaving Your
Pay-Per-Click Ad at that
One of the most biggest mistakes Internet marketers make is
not testing out their ads for their effectiveness in click
through rates and website conversion. How a pay-per-click
advertisement works is that for every click your customers
clicked on your ad, you will have to pay a few cents. What
some Internet marketers do is that they create an
advertisement and just leave it for targeted traffic to
come to their sites but they do not test out other
different ads that have the potential to bring more
targeted traffic, but induce less cost.
I like to use Google Adwords
because the changes I make in
the ad takes place immediately rather than waiting a couple
of days at other pay-per-click engines. What I recommend
you to do is to change the style and words of your ad at
least once in two weeks. At the same time, take note of the
traffic and website conversion rate. A website conversion
rate simply means the number of your visitors that turn
into your customers. Do this internet marketing strategy
for three different ads that promote the same product and
compare them to one another. The ad that gives you the
highest number of traffic and website conversion rate is
the ad that you should be using for that product.
- Not Being Honest
in E-mail Marketing
Internet marketers build large email lists to promote their
products or to provide them with freebies, newsletters or
advice based on what their customers are looking for.
However, some Internet marketers are dishonest in the ways
of email marketing. They will repurpose or sell their lists
to other internet marketers of another niche and their
customers will eventually receive emails that did not
opt-in for.
This is an act of not respecting customer privacy and you
can be labelled as a spammer. What you can do is to find a
JV partner of the same niche as you're in and ask if he
could help you promote your product in his list. As a
reward, he gets commissions for every product he has sold
in his list.
Besides these three bad internet marketing strategies,
There are many other strategic mistakes that people do not
realise that could harm their business. This is often
overlooked because making money is utmost on their minds.
I'm not saying that you shouldn't be thinking about making
money, I'm saying that you should be making money the smart
way. Discover from other internet marketers the mistakes
that they have made throughout their Internet marketing
journey and learn from it in order to prevent your business
from unforseen circumstances.
Jo Han Mok - is a #1 bestselling author and a masterful
planner in developing successful internet marketing
strategies. Find out how he can make you discover the
internet millionaire within! Visit his website at
http://www.internetmillionairecode.com
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