Is the Back of Your Business Card Blank?

by BIG Mike McDaniel

Published on this site: Febraury 10th, 2007 - See more articles from this month

A big business mistake many people make is spending a lot of time and effort on a new business card and not utilizing the space on the back. Look at that stack of cards in your drawer with the rubber band around them. Most are printed one side only. Marketing space gone to waste.

You can use the back of your card to expand and reaffirm your selling sentence (which should be prominent on the front of your card). Business cards with nothing on the back are wasted opportunities to sell.

You can use the back of your card to explain the high points of your business, quote happy customers or list the products you offer.

If your company slogan (Selling Sentence) is "Where You Save 20% on Power Tools Everyday", use the space on the back to list the brands on sale every day. Another solid impression about you and your business.

Some folks put calendars on the back of their cards. Might be handy, but does nothing to sell your products. Think billboards. You wouldn't put a calendar on your billboard. Don't put it on your itty bitty billboard.

There's no need to fill the back of your business card edge to edge. Judicious use of white space front and back is the mark of a professional. Just like the isles in high end store are wider than ones at the Everything for a Dollar place.

Be sure your name is on the back somewhere. The back is an ad for you, a mobile marketing piece. Without your name, the close is lost. Don't repeat anything else from the front, but be sure your name is on both sides.

What you put on the back does not have to be in color. This does two things. Saves money on the printing and separates the front from the back, because the front has color (and is probably glossy).

Look at your collection of cards other people have given you. Few utilize the back for anything, let alone planned marketing. You stand out from the crowd when your business card is a professional marketing piece, both sides.

BIG Mike McDaniel - is the Small Business Advertising Expert with promotions, special reports, mastermind groups, seminars and consulting. BIG Mike is the author of eight books including Business Cards - Front to Back. Get BIG Mike's free newsletter for small business at http://tinyurl.com/q27zv Find hundreds small business articles at http://SmallBusinessAdvertisingArticles.com