| |
|
|
What is a Co-registration Lead Anyway
by Willie Crawford
Published on this site: January 27th, 2007 - See
more articles from this month
One of the newest buzzwords in the Internet marketing niche is
co-reg leads (short for co-registration leads). The recent
release of a very good product called Pipeline Profits has
started a lot of open discussion about something that seasoned
Internet marketers have long known about but also rarely openly discussed.
My definition of generating a co-registration lead is "capturing
the permission to send someone more information on a topic in the
process of them doing something else."
Examples of generating a co-registration lead include:
- You register a piece of software, and in the process, you
check a box on the form asking for information on the products
and services of the company or its associates.
- You download a free
piece of software or other gift, and in
the process, you check a box requesting any of several ezines
offered on the order form.
- You enter an online drawing or prize contest,
and in the
process, you check a box requesting more information on building
an online business.
- You sign up for a free email account, or to use
an online
service, and in the process, you check boxes asking for more
information on a variety of niche topics that can range from
business, to health, to pets, to "you name it."
- You subscribe
to an ezine on a webpage, and in the process
(or on the confirmation page), you are invited to subscribe to
any of several other related ezines. This is a technique that i
have used with success. You and your partners jointly grow each other's lists.
All of these are examples of generating a co-registration lead.
In the process of taking one action, your prospect can also "
co-register" for something else. The process has been in-place
for a very long time and is used by some Very big companies. The
recent product release that dealt with the topic focused on using
co-reg leads to generate website traffic. In that system, leads
are generated using techniques similar to the ones outlined
above, and then in the follow-up process, the person who obtains
the leads drives them to a website, and eventually leads them to
make a purchase.
The recently released Pipeline Profits is something that i
checked out thoroughly, and saw as worth adding to my web
business arsenal. They have eight different videos posted on
their website that do a great job of explaining what their system
is. You can watch all of those videos via "inner circle" connections at:
http://TheInternetMarketingInnerCircle.com/co-regs/ Scroll
to the very bottom of this page for the links to each of those free
videos.
My first in-depth understanding of the nature of co-reg leads was
from conversations with Edward Thorpe. Ed is now an old and
treasured friend. Ed wrote an ebook, that he most recently
updated December of 2006, which is entitled "Co-reg Secrets." Co-reg
Secrets is available at: http://CoregistrationMasters.com
In his ebook, Ed asserts that "all co-reg leads are junk." That's
a pretty bold statement in an ebook that teaches you how
to use co-registration leads to build a list and grow your
business.
Ed explains that this is true because until you build a
relationship with the individuals behind those "leads" they
are
worthless. They don't know who you are, don't trust you, and
aren't even certain how you got their names and email addresses.
As Ed explains in his ebook, and Buck and Brock explain in
Pipeline Profits, there are different qualities of co-reg leads.
Some of the factors that distinguish one batch from another are:
- Whether or not the box confirming that they want to received
the additional information was pre-checked. If it's pre-checked,
realize that since no conscious opt-in action is required on the
subscriber's part, they may inadvertently subscribe.
- Whether or not
they are incentivized to join as many lists as
possible. If they get some kind of points or prize just for
joining lists, then there's a higher probability that they have
no real interest in the topics of the lists.
- How fresh the co-reg
leads are. There are systems that deliver
the leads to your autoresponder system as soon as the form is
filled in. This is what is advocated by Pipeline Profits. There
are many "list brokers" who sell lists that are anywhere from
hours old to Months old. Generally, the older a list, the more "
dangerous" it is for an online marketer to use it. The problems with older leads are that the person may not remember
having requested information on the topic, and the person has
probably been contacted by so many others that they are now ready
to "choke" the next online marketer who contacts them.
There
are numerous other factors that determine the quality of
co-registration leads and how useful they are in building your
online business. There are numerous ways of using them in your
business, and some of them can very quickly cause your business
to get shut down, or can generate lawsuits from businesses that
feel you have tarnished their images.
Seeing all the confusion in the
marketplace on the topic of
co-reg leads, I tracked down Ed Thorpe, who is semi-retired, and
talked him into doing a recorded teleseminar with me. In the
teleseminar, I grill him on a topic that he first wrote about at
the turn of the century : Like me, Ed has spent a decade online
building a very successful business by teaching others what
actually works. Like me, Ed believes that you benefit the most by
giving. In fact, one of Ed's email signature files reads, "He
who helps the most people - wins." That's the person I want in
my corner, and when it comes to a topic as confusing as using
co-registration leads in your online business, he is the person
you should learn from. I consider him "the grand master of
co-reg leads knowledge."
You can access the teleseminar with Ed at:
http://CoregMasters.com
Hopefully, we have cleared up the confusion of exactly what a
co-reg lead is, how it might fit into your business model, and
where to learn more on this fairly complex topic.
Willie Crawford - has been uncovering and teaching
real internet
marketing insider information for more than 10 years. Don't
miss his in-depth recorded discussion of co-registration leads
(or "co-reg leads") with Ed Thorpe, author of "Co-Reg
Secrets." Get the truth about co-reg leads at: http://CoregMasters.com
|
|
