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Seven Webcopy Essentials to Boost Sales in 2007: How to Engage Online
Visitors
by Rick Sloboda
Published on this site: January 12th, 2007 - See
more articles from this month
Relevant webcopy is the key to engaging your website's visitors
and converting more sales in 2007.
Forrester Research forecasts that US consumers alone will spend
upwards of $228 billion (U.S.) online in 2007. Meanwhile,
Internet World Stats reports almost 70 per cent of US and
Canadian consumers are using the Internet.
So what's the quickest and most effective way to connect with
your audience and convert them into full-fledged customers?
Address their real needs, and make it easy for them to find what
they want.
Be sure to employ the following webcopy tactics to establish
trust and credibility with your visitors:
- Promote benefits - Focus on your customers and
emphasize benefits rather than features. Tell visitors how your product
or
service is going save them time or money, keep them safer, make
them happier, healthier, more attractive and so on.
- Be objective -
Don't make subjective claims without evidence.
Vague marketing hype like "We're the best in the business!!!" will
only kill your credibility. When you make a point, back it
up with facts and figures.
- Strong introduction - Take a page from
journalists; make your
introductory sentences strong and meaningful. Don't bury
important information in the middle or at the end of your pages.
- Scan-friendly - Studies indicate Internet
users generally scan webcopy, so keep it lean and clean. Use relevant
headlines,
subheads, bullet points and short, one-topic paragraphs. As a
general rule, webcopy should be less than half the length of copy
you would use in traditional print media, such as brochures.
- Organized
structure - Ensure information is intuitively
accessible. And remember that your visitors may arrive on pages
other than the homepage, so every page must be written with an
introduction and links to the rest of the site.
- Keep it fresh - Frequently
updated webcopy will score points
with returning visitors. Give them a reason to keep coming back.
- Use 'calls to action' - Requests such
as 'call us today' and 'e-mail us now' should be strategically placed
throughout
your webcopy. Sales experts suggest you need to include several
calls to action within your webcopy to trigger a sale. There
should be at least one call to action on every page.
Whatever marketing trends and technologies emerge, relevant and
informative webcopy will remain a key ingredient to convincing
your online visitors to purchase your product or service.
Rick Sloboda - is a Senior Web Copywriter at
http://www.webcopyplus.com Test your webcopy
with a free keyword density tool http://www.webcopyplus.com/tools
Get more webcopy tips http://www.webcopyplus.com/faqs
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