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Crm - Eliminate Layers of Complexity
by Katie Campbell
Published on this site: December 26th, 2006 - See
more articles from this month
Traditional approaches to system development include design of
both the application and platform strategies. With on-demand
CRM services it is possible to avoid the burden of complex
application development and integration because they deliver
multi-option,tightly integrated portal platforms for workplace
collaboration.
When developing a proprietary architecture, it is necessary to
go through a process of creating and developing models, that
are worked and reworked, discarded and/or refined until they
satisfy the desired result. A list of some typical models are
listed below and they constitute the 'layers of complexity' in application development.
Concept Models
Requirements
- Behavior (operational scenarios)
- Structure: system hierarchy, interconnection, interfaces
- Properties
- Analysis
- Detailed engineering models
- List of deliverables
The process of bridging these layers together is complex and
very difficult in trying to guarantee the exchange of
underlaying data. Building these various layers, begets volumes
of documentation, requires teams of programmers, architects,
administrative support, and so forth. It is a process that
becomes progressively time consuming and expensive.
Additional 'layers of complexity' in application development
include integration of collaboration tools and partner portals
while trying to maintain a consistent look and feel.
Application development can address organizational needs, but it adds so many layers of complexity to integrations that it
becomes less profitable as an option except in very specific
situations. Using on-demand CRM solutions are a strategic and
cost efficient alternative for most organizations to
application development initiatives.
On-demand deployments offer easier integrations, have many
standard collaboration tools and processes for sales and
marketing activities already integrated, and are more cost
efficient in terms of actual adding of content. With on-demand
CRM it is also possible to incrementally deploy only the necessary parts of the application in strategic deployments for
further cost efficiencies. On-demand CRM is the most
evolutionary state of the portal market, it is a platform
approach that brings together all the necessary content and
applications from across the enterprise.
Salesboom.com delivers robust CRM services without the layers
of complexity you would expect in a typical application
deployment, instead you receive an integrated web platform and
that includes standard tools for collaborative workplace
success.
Benefits of Salesboom On-Demand CRM
- Reduce complexity and cost - Access standard tools
for point integration and enable services for access to legacy data
and
current transactions. Modify and tailor user screens through
local administrators.
- Excellent process visibility and control - Access
mainframe data so it is transparently available to applications that
require it. Use standard tools for management, audit and trace
functions, browse and display so that specific processes
spanning both distributed and mainframe environments can be
easily and intuitively updated, contextualized and shared.
- Fast deployment of new business processes - create
new processes or refine existing ones using workflow. Make
customizations and updates easily through your local
administrator.
- SOA deployment - Enjoy bi-directional integration
between applications via Web services. Salesboom uses Ajax and Comet
programming to enable fast processing. Salesboom CRM makes it
possible to make mainframe and distributed systems peers within
a standards-based SOA infrastructure.
- Real-time results - Access real-time information
for business events, wherever they originate on the platform. View
business
processes in real time and participate in complex event
processing from the dashboard within Salesboom.com.
- Template-based configuration and tailoring of Salesboom.com.-
Use templates to customize and tailor screens for many
activities, eliminating the cost of custom modifications.
Katie Campbell - information/business analyst,
particular interest in CRM, http://www.salesboom.com
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