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Top 3 tips for Better Business ads
by BIG Mike McDaniel
Published on this site: November 23th, 2006 - See
more articles from this month
The content of advertising is basically the same no matter what the media.
It is good and it works, or it is bad. Some TV ads are so clever people
tend to remember the cleverness and forget the product.
Here are the big 3 tips to help you create better ads for your business.
Better newspaper and radio ads.
Better billboards, cable commercials, Yellow Pages, anything with your
name on it.
Sell Benefits not Features
Lure them to your business with a promise of a great benefit. "Brushless
Car Wash" is a feature "Cleaner than new in two minutes"
is a benefit. Once you get the customer in the door you can brag about
the features of your product or company,
Stay out of It
No matter how hard the ad rep punches, don't cave in to the temptation
to be in the ad. Your mug shot in the paper, or voice on the radio, or
(yuk) you standing in front of the store in a cable commercial does not
sell anything but your ego. Stay out of it and use the extra time to sell
benefits.
Be Consistent
Use the same look and feel in all your ads. Coordinate so the message
is the same everywhere. Every ad builds on your business brand image,
don't change the concept because you are getting tired of it. The exposure
level with potential customers is much less than with you.
To have the best advertising, YOU must become the advertising expert.
Advice from the person selling advertising is usually best only for the
media being pitched and does not help you with the others. Become an astute
observer of others who advertise and use the best elements you see.
Mike McDaniel - http://BigIdeasgroup.com
BIG Mike is the Small Business Advertising Expert and author of "Grab
'em and Close 'em, the Art of the Elevator Speech". This book explains
the importance of crafting a dynamite 13 word speech about what you can
do for them. More info at http://tinyurl.com/lzcyl
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