| |
|
|
How to Make More Money With Email Marketing
by Marc Entz
Published on this site: October 14th, 2006 - See
more articles from this month
The number one rule in effective email marketing is to always capture
every email address of every possible prospect. Here is the way to get
started building a large customer list to promote your products and make
more money in the process.
First you will need to sign up for a paid membership at a respected autoresponder
service. This is not very expensive. It usually costs no more than $20
per month. Either Aweber.com or Getresponse.com are two good recommended
autoresponder services.
Here is the outline for using your autoresponder to create campaigns
that will sell products for you consistently.
- Tip: Place a sign-up box on every website you own to capture
email addresses from your prospects.
Offer them a free report or eBook for signing up to your new newsletter.
You will use this newsletter to 'broadcast' news, special offers, discounts
and clearance sales to your 'active' list of prospects at different
times as needed. A good tip is to keep your prospect audience 'on the
hook' and always receptive to your email messages. Build good rapport
with your subscribers.
By capturing as many email addresses as you can and broadcasting a newsletter
to your customers on a frequent basis (once every 2 to 3 weeks is O.K.
for most businesses), you will increase your sales and profits.
- Tip: When sending out a broadcast, give your prospective customers
a free offer that complements the product or service that you are promoting
in the email.
This could be a free eBook or report that might make them more interested
in the product that you are selling. Include in the free eBook or report
a hyperlink to your product sales page just in case they decide to go
ahead and buy your product after reading the free eBook or report. You
always want to make it as easy as possible for your customers to read,
review and purchase your product.
- Tip: Then in the same email broadcast, give your customers
a "preview" of your next email offer. Also include a line
or two about the next free bonus offer that will accompany your upcoming
email to interest them and set up your next product mailing.
It all comes down to meeting the expectations of your customers. They
will know what is coming to their inbox next. Who knows, your customer
might already be sold on the next offer as soon as it arrives!
- Tip: When advertising your product in ezine ads, always give
the people that are reading your ad the opportunity to get on your mailing
list.
In fact, you should be advertising your product for the purpose of capturing
the prospect's email address. You are going to make your sales and profits
on the back-end. Avoid trying to sell your product from the ad itself.
To do this, you offer them free information, and more details about
the product that you are promoting in your ad. Then have the prospect
send a blank email to your autoresponder. Follow-up using your autoresponder
with a message of your choice that includes the promised information.
Also add these prospects to your newsletter mailing list.
Refer to the instructions at your autoresponder service on how to make
the hyperlink to your autoresponder and how to organize your new email
addresses.
Email marketing makes you more money when it is done right. Follow the
tips above and cash in on your company's new email marketing strategies
with ease.
Now you have a way to get people to see your offers at a minimal cost.
And you have built up a high level of trust and loyalty with your subscribers.
Plus in the eyes of your customers, you always overdeliver. That's a triple
winning combination for your marketing mix. And you did it all automatically!
Marc Entz - is a respected author and businessman. He writes articles
that help people succeed in life. Marc is a consumer advocate working
full time to help people save money. Read how you can save big money in
Marc's eye-opening SavePress articles: http://www.savepress.com
|
|
