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Steal Your Way to Online Auction Profits
by Jules Boven
Published on this site: September 23th, 2006 - See
more articles from this month
Stealing, well not really: If healthy competition is considered stealing,
then there goes capitalism out the door.
Obviously, there are thousands of Ebay sellers making good money selling
good products at good margins, so why aren't you?
Their secret - They Know Where to get the Products. My secret - find
the auction sellers and you've found the suppliers.
Most sellers are lazy - I know I was. I copied and pasted descriptions
of the products straight from my wholesale suppliers website. Took their
pictures too, with their website URL splashed at the bottom.
I shouldn't have been surprised, within a couple weeks my competition
went from 2 to about 8 auction sellers of the same product. The average
selling price dropped from $50 to $30 and my margin dropped 50% to 20%.
Most Ebay sellers won't be so dim as to include a picture with their suppliers
website address on it, but many will use their suppliers descriptions.
If you take a section of this description and Google it, you may just
find your supplier. Remember to try various segments of the description
and to use quotes.
Now once you have found your product, your next goal is to force that
supplier out of the market. Take a good look at their descriptions; record
their keywords, could their images be improved.
Improve the content: Use Overture
https://signup.overture.com/signup/ss/ols/signup.do,
to improve keywords, and be sure to include them in your title. Also remember
to include any popular misspellings of your product.
Improve the picture: Use the Google image search to find alternate
pictures of your products (remember to ask permission to use them). If
you can't find any, take one yourself with a quality camera. Consider
hiring a professional if it's worth it. Sometimes a quality picture matters
more then other times, for instance with jewelry a quality photo is imperative.
Remember not to let anyone steal your supplier from you, don't use any
content or pictures that would guarantee you a similar fate.
Brutal yes. Difficult no.
Jules Boven - is a professional auction seller and CEO of http://www.thewholesale-hub.com,
an online resource connecting resellers to wholesalers.
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