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6 Unavoidable Factors for Maximizing Your International Online Sales!
by S. Kumar
Published on this site: September 18th, 2006 - See
more articles from this month
International online sales can no longer be ignored! and global online
marketing is no more about U.S. or Canada only!
Last year, U.S. holiday sales was about $30.1 billion, a clean 30% up
from 2004. And this trend is world wide and not just limited to the U.S.
An example is, U.K. holiday sales clocked an increase of 50% in 2005 and
Brits spent close to £5 billion!
According to 2CO.com, more than 80% of 2CO vendors now sell in more than
one country and nearly 40% of 2CO sales results from about 200 countries
other than the US and Canada.
The picture is crystal clear.
Update your global internet marketing services!
International buying is on the rise and Internet marketers can no longer
afford to ignore the needs of these buyers. Internet marketing have become
more challenging and multi-focused when dealing with customers from cross-cultural
groups.
And here are some tips on improving your international sales:
- Security Aspect
International buyers are worried about the security of their credit
card. And alleviating this fear is your first selling point when dealing
with them! 42,000 interviews conducted in 37 countries makes it plain
that the security concerns is the limiting factor when it comes to online
purchases.
Regardless of their location, you must provide solid ways for them to
shop with confidence. Make sure that you have the top security standards
that is seen, evident and can be confirmed with third parties.
- Provide Suitable Currency Choices
Enable your site to accept multi-currencies. You can set your prices
in US dollars, but have a mechanism where your international customers
can view the prices in their own currency. For instance, $19.99 for
U.S. customers, £9.99 for U.K customers and so on. If possible
make this automated so that your customers can browse your products
priced in their own currency without doing anything else.
- Circumvent the Language Barrier
Let your images describe your products. Instead of making the customer
read your product, show what it is to minimize the reliance on language.
Make your Web site language simple. Avoid using slang and Cliché.
Keep your sentences short.
- Create Country-Specific Websites
What if you can communicate with your buyers in their own sweet
language?
The result is obvious. More sales. This will empower you to price your
product for each country targeted, not by exchange rates. You can also
be price sensitive and flexible with each country's competition and
income levels.
One good example of a country-specific website is: http://www.brilliantsmiles.net/
- Shipping Ease
Make shipping as easy and safe as possible for the purchaser if
you are selling tangible products. Provide different shipping options
for your international buyer that he can choose. While shipping expensive items,
use a package service that provides proof of delivery. Make sure that
customers are completely familiar with your shipping methods they order.
Also insure the shipment.
- Multi-Lingual Help Center
How much will your sales will be if you can provide support in English,
Spanish, Portuguese and French? You can appoint tele-commuters the
respective countries to do the servicing. The cost factor will be much
lower than from U.S. As an example, you can get remote staff from India
for less than $20 for an 8hr work schedule.
Once you gain the confidence of your international target group, there
is no reason why they shouldn't buy from you in the changed global economy.
Good luck with your International online sales.
S.Kumar - is the webmaster and owner of http://www.learnhomebusiness.com.
To download no-cost Videos, softwares and ebooks to the tune of $1000,
kindly visit: http://www.learnhomebusiness.com/freeglobal.htm
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