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Trade Show Display Buying Guide
by Edward Bryce
Published on this site: September 15th, 2006 - See
more articles from this month
Products alone will not spell the success of your trade show exhibit.
If marketed improperly, even the best of products will not be able to
obtain maximum sales. Before we start buying trade show displays and tools,
make sure you know everything about the trade show. If theyre using a
particular theme, make sure your display will be designed accordingly. If the trade show hall
has a particular motif, make sure your display would be enhanced by the
surrounding colors, instead of clashing horribly.
- What are your objectives and what is your budget?
What do you want to accomplish? How can the trade show display help
you accomplish your objectives? How much budget do you have for your
display? Determining your objectives and budgets will help prevent you
from spending more than you should.
- Booth styles
- Popular PopUps
Pop-ups are the most commonly used trade show displays. There are many
advantages to enjoy when you make use of pop-ups:
First, theyre affordable; that makes them a good choice for small
to medium-sized companies who dont have extensive budgets set aside
for trade show exhibits;
Secondly, theyre very easy to set-up; you dont need to hire a crew
of specialists, technicians or artists to manage your trade show display;
Thirdly, theyre available in a wide variety of designs, fabrics and
colors; your creativity will shine more brightly when you make use
of pop-ups.
Fourthly, theyre both durable and require limited space.
- Simple but Beautiful Panels
Panel displays are ideal if the products youre exhibiting are heavier
than usual; with the right choice of quality and countertop design,
panel displays will bring more elegance to your trade show. Panel displays
are more suited for shows that exhibit computers and other expensive
electronic gadgets and appliances.
- HighEnd Modular Exhibits
If you want a trade show that shows more oomph without causing
you to go over your budget, youll do probably well with modular
exhibits. Such trade show displays commonly make use of
expensive materials and are also able to bear the weight of
heavy products and merchandise.
- Be Bold with Truss Displays
If you want your trade show display to immediately catch the attention
of people, you should make use of a truss system for your exhibit. Truss
systems also make it easier for you to mount lighting and other equipment
to obtain the intended tone and atmosphere for your booth. Because of
the easy mounting and installation of lights and LCDS, they can create
great visual impact, and that will work definitely to your advantage
if your clients are expecting to be dazzled.
- Personalize It
There is no limit when it comes to customized trade show displays.
Anything that your creativity and imagination can produce will be made
real, but be prepared for sky-high expenses. Customized trade show displays
are the best option for large companies who can afford to pay for them.
They may be necessary, however, for companies that are exhibiting larger
than usual merchandise like engines, motors, and vehicles of all types.
- Display without a Frame
Frameless trade show displays are actually a type of panel display;
this time, a bendable plastic panel is used to create a stand-alone
structure. Any experienced individual will be able to set up a frameless
trade show alone because it only makes use of lightweight materials
and the installation process is generally easy. Frameless trade show
displays work well with paintings and any lightweight object that can
be hung; they do not work at all for heavy merchandise or anything that
must be displayed.
- Pipe it and Drape it
Lastly, we get to the trickiest of the batch. Pipe and drape trade
show displays are a bit complex to set up. Fabric drapes are clipped
onto pipes with this type of trade show display. They do however serve
as very great backdrops and can produce startling visual effects, given
the right color, fabric and design.
Edward Bryce: For more great trade show related articles and resources
check out http://123tradeshows.info
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