The 1 Missed Marketing Opportunity for Home
Businesses

by Jason Collins

Published on this site: September 15th, 2006 - See more articles from this month

This is something it took me a year or so to actually see the big picture. This is a practice you will see that is familiar if you look around at most of the worlds major companies. Think about the last time you called and ordered a pizza from Papa Johns. They answered the phone promoting their newest pizza. They have a database with your name, phone number, and street address giving them detail about your previous orders. After they repeat your order to you they try to do what they call "suggestive selling", which is asking you if you need any cheese sticks or sodas, all based upon your order history. If all goes well and you get a nice looking hot pizza within the time they quoted you over the phone you are going to order from them again. On top of all this, Papa Johns has sent me special flyers from my hometown store that sells me my pizza, with special promotional items and discounts for that store specifically.

A recent study I read revealed that fifty percent of the sales for each item sold was from previous customers. Most companies spend more time and money into keeping existing customers than they spend on getting new ones. Once a customer has bought from you, they feel they can trust you, and that is very important.When the trust is already established something as simple as sending your customers email promoting your brand new product can produce a lot of sales. If you do not keep a customer database record or do not have a newsletter column on your website then you should consider planning on investing something into your customers instead of using a lot of effort trying to target new ones. Think about it, if you have a customer database with ways to reach your customers then that second and third sale you make to them cost you very little for advertising. This is how to get better sales, if you sell a quality product and place heavy importance on your customer satisfaction compliance, you will be able to sell almost anything at even higher prices.

For more information about Product Sourcing and Market Research for Home Businesses, visit my website.

Jason Collins - Expert in Product Sourcing Wholesale Suppliers for Home Business. Market Research Analysis of growing trends and competitive strategies. http://www.SellersReference.com