Make ‘em BEG You to Sell ‘em

by Big Mike McDaniel

Published on this site: September 14th, 2006 - See more articles from this month

Any time you are in the presence of a stranger you must be ready for the "What do you do?" question. And if you answer in 13 words or less, you can have them eating out of you hand, begging you to tell them more, begging you to sell them your product or service.

It ain't magic, it’s your elevator speech.

Understanding, creating and successfully using an elevator speech, that carefully crafted 13 word response is a talent few people understand. Master the elevator speech and 13 words can make a big difference in your earning power.

ALso called a "Unique Selling Proposition (USP), "Selling Sentence" and many other names, it remains the speech you give, in 13 words or less, in the time it takes an elevator to go to the main floor.

But not just any speech. This one has to be a grabber. Because if you blow it a pile of business may just walk across the lobby when the doors open and go right out the door.

Your elevator speech has got to grab attention and suggest what you do and how you help rather than who you are and where you work. There is a really big difference.

And once you craft that little speech, you should be able to peel it off slicker than a Miss Boom Boom at the Gentleman's Club.

It should flow from your lips and yet sound causal and unrehearsed. The best of the elevator speech grabbers is 13 words or less in length and always gets the response "Oh? Tell me more!" a BEG for more information, a BEG to be sold. 13 words that give youthe floor and permission to set the stage and pitch.

What is your elevator speech? How long is it? Do youhave to pause while you fetch it from the far recesses of your memory? Does it say what you do and how you help or does it announce name, title and company?

Not everyone can do it, thank goodness. But those who do find more business success that those who flub around it. Which would you rather be?

To learn more about how to craft a winning elevatorspeech visit http://tinyurl.com/lzcyl

Big Mike McDaniel: http://BIGIdeasGroup.com is a Business Consultant and Professional Speaker. His BIG Ideas Group helps business grow with promotions, special reports, mastermind groups, seminars and consulting. Subscribe to "BIG Ideas for Small Business" Newsletter Mailto:[email protected]