Profiting from the Ecommerce Website: Tips for
the Beginner

by Robert Michael

Published on this site: September 14th, 2006 - See more articles from this month

The ecommerce website has taken the internet by storm. Consumers are buying billions of dollars in merchandise yearly, often even profiting more than offline stores. The internet has become one of the most prominent marketing opportunities ever, and the ecommerce website is a viable way to cash in on the craze. It is possible to profit from the ecommerce sensation. Your first step? Producing an ecommerce site that will always keep customers coming back for more.

Every website has a homepage. On your front page, it is a necessity to have an introduction that confirms the benefits of your ecommerce business and the top quality of all of the products you are selling. Visitors should be at ease shopping with you. Declare the goal of your website and state your business beliefs. You must convey that you have great respect for all those shopping at your ecommerce store, and let all potential customers know that every transaction is secure.

All customers love a good sale. Its a fact. Create a specific portion of your ecommerce site completely for sales and discounts. You may even need to design a different webpage if you have a large number of special offers and popular items, and then a separate page on your site itemizing all of your discounted goods. It is also a wise idea to have gift certificates available for purchase at specific times of the year.

Online shoppers want to visit a website with bold, readable fonts and a crisp design. Graphics should also load quickly; visitors donÕt want to wait around. An excellent ecommerce site always has clear navigation with large search boxes, and easily scannable categories. You must have a page somewhere on your site that addresses shipping and return policies. Always have a link that guides visitors to your privacy policy. This statement assures customers that your will never sell a third party the information that they have given to you. It is advisable to disclose this policy on the homepage of your ecommerce website.

Customers want their checkout experience to be three things when leaving an online store: fast, easy, and secure. It is essential that your shopping cart is only one click away from the final checkout. This process needs to be completed in the least amount of steps conceivable. A quality ecommerce website should offer a wide variation of payment options. Paypal and other electronic funds, credit and debit cards, online checks and money orders are just a few examples of sources that should be provided. Is your ecommerce shop furnished with a secure server? Let the shopper know. This will make them feel comfortable doing business with you, and most likely, they will keep returning to buy more.

Building and profiting from an ecommerce website is not the impossible dream. With knowledge and time, you can cash in on the newest internet sensation.

Robert Michael - is a writer for Fyi http://Ecommerce.com which is an excellent place to find ecommerce links, resources and articles. For more information go to: http://www.fyiecommerce.com