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Article Marketing Strategies: Selecting the Best Sites & Ezines
for Your Article Marketing campaign
by Eric Gruber
Published on this site: August 11th, 2006 - See
more articles from this month
Writing and marketing articles online is probably the most effective,
most cost-effective way to publicize your website, and promote your products
and services online. The Web is a printing press with an insatiable appetite
for articles written by experts. There are literally millions of websites
and ezines that are begging for good articles. They want people to submit
good articles to them. They even search sites on the web for permission
to use articles.
So, How do You Know Which Sites to Select?
Through my years of experience, and many conversations with the top Internet
Marketers, in order to have the greatest impact,
you need to use a 3-tiered article marketing approach targeting:
- The major article directories like Ezinearticles.com, Goarticles.com,
Ideamarketers.com and Articledashboard.com
- Smaller niche directory sites that are related to your content
- Niche ezine and website publishers who need and want quality related
content that will add value to their website or email newsletter audience
My consulting clients ask me many times, "What is the best way to
find ezines and websites that are the most read so my article gets the
most exposure?" That should not be the first question you ask yourself.
Yes, you do want to find websites that are highly visited and ezines that
are the most read - but more importantly, you want to focus on finding
websites and ezine publishers within your specific niche that have strong
emotional connections to their audience.
Most likely, you are already visiting their websites or subscribing to
their ezines. If you don't know who has a great ezine related to your
industry niche, there are plenty of ezine directories like bestezines.com
on the net that can guide you.
Other Strategies Include:
- Research your competitors - where are their articles being
published?
- Perform a Google search.
Just type in your industry or article topic followed by the words article
submission. That's how I helped our client's book jump to the 2 spot
on the NY Times Best Sellers List. I typed into Google, "health
article submissions", "medical article submissions",
and "thyroid dysfunctions article submissions" and discovered
(among many other sites) the contact information for an About.com editor
- one of the top 50 sites on the net today. After receiving the submission,
the editor blasted an email book promotion to her entire list, giving
Mark Hyman MD 1500 additional opt-in subscribers and much higher sales
in just one day.
- Think about which organizations.
your audience may belong to. If you're a sales lead expert, like our
client, Mac McIntosh, then the chances of your audience belonging to
an organization such as the American Marketing Association are very,
very high. With more than 200,000 registered users and more than 2 million
visits each year from a wide range of influential decision makers, Mac
McIntosh's soon to be published article on the American Marketing Association's
website will provide him with an excellent opportunity to connect with
the marketing community.
- And, don't forget to check sites for magazines within your niche.
More and more publications, are looking for fresh, new content for their
website, to drive traffic up in order to sell more print magazines in
the long run. This constant updating of articles found only on the website
and not in their print publications means more opportunities for writers
and experts. An article written by you published on sites like Entrepreneur
Magazine and Mothering Magazine will give your company the vast amount
of exposure and credibility it needs.
Follow these strategies and you will have a sound article marketing campaign.
Eric Gruber, Director of the PR leads Article Marketing Service
and co-creator of the all-in-one branding, customer acquisition, and search
engine marketing system has learned everything there is to know about
article marketing programs. He has cut down on your research time, by
developing a sort-able, customized list (http://www.1shoppingcart.com/app/?af=439122)
just for you. Buy it or if you want Eric Gruber to handle all of your
article marketing campaign needs, then check out:
http://www.prleads.com/article.htm
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