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Network Marketing Success can be Yours If You Focus on the 3 P's
by Kirk Bannerman
Published on this site: August 4th, 2006 - See more
articles from this month
Terms such as Network Marketing, MLM, and Multi Level Marketing all refer
to the same type of business model. This industry has had more than it's
share of scams and con artists that have used and abused the concept.
However, if you do your homework and get involved with a legitimate network
marketing organization, this business model has exceptional income potential.
The world of network marketing has many aspects, but promotion, persistence,
and patience are three key elements which are vital to achieving successful
results in a network marketing program.
- Promotion is the lifeblood of network marketing:
Whether you are using online methods or offline methods, or a combination
of both, you must constantly strive to get your offering in front of
a targeted audience.
There are thousands of published sources that deal with specific methods
of network marketing (both online and offline), but the key point to
be made here is that you must have an active promotion campaign designed
to bring in a steady stream of new prospective downline members.
- Presistence is a key element in network marketing success:
You've gotta "just keep on keepin' on", even though frustation
levels can be quite high at times.
After you have been at it a while, and have a downline large enough
to provide reasonably accurate statistics, you will probably find that
about 95% of your downline members are dormant and do nothing at all.
Its easy to get down in the dumps or take it personally when you encounter
so many "do nothing" people.
Therefore, it is really important work with and actively support the
5% or so that are serious about participating. And clearly, an active
and effective promotion campaign will continue to bring in increasing
numbers of potential participants so that while 5% is small on a percentage
basis, it can still be a sizeable amount from a pure numbers standpoint.
- Patience is vital:
You can expect that it will take about a year before the awsome power
of geometric growth kicks in.
A classic illustration of geometric growth is the frequently used penny-a-day
example.
If you save one penny on the first day, and double it every successive
day, (day two you have 2 pennies and day three you have 4 pennies, and
so on) how much will you have at the end of 30 days? The answer, to
the astonishment of many, is $5,368,708! Amazing, but true.
Its a sad statistic that most network marketers fail and it is often
traceable to the fact that they did not exhibit enough persistence and
patience to continue to constantly promoting their business for the
year or so that is required for success.
Network marketers that stick with it for a year or more often end up
becoming the proverbial "heavy hitters".
In closing, I would like to encourage you to increase your chances of
becoming a successful network marketer by always keeping a clear focus
on "the three P's" of Promotion, Persistence, and Patience
Kirk Bannerman operates a successful home based business and
coaches others seeking to start their own home based business. Visit his
website at Legitimate
Home Based Business for more details.
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