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Secrets Behind Advertising Headlines that Sell (Step by Step)
by Scott Bywater
Published on this site: July 25th, 2006 - See more
articles from this month
Not 1 in 10 business owners understand the power of a headline. If you
doubt me, just Flick through your local paper and notice how many company
names you see at the top of ads. Or weak headings which don't grab your
attention.
And yet, most people don't spend anywhere near enough time creating one.
And when you consider the fact many copywriting experts recommend you
invest at least 80% of your time on the headline... you'll understand
exactly why it's so important.
Because if the headline doesn't grab the attention of your reader... then
you can be guaranteed - nothing else will.
So how many headlines should you write?
I always recommend generating at least 30-50 headlines to grab your customer's
attention. Then choose the best of the bunch.
And how do you get ideas for headlines? The method I use is to base your
headlines on proven and tested formulas.
You'll find a bundle of these formulas in
- How to Write a Good Advertisement by Victor O. Schwab (available
from Amazon.com)
- Tested Advertising Methods by John Caples (available from Amazon.com)
- Or my own 180+ page home study course: Cash-Flow Advertising (email
me for details)
But here's a few examples to get you started:
Warning:
Announcing...
Who else wants...
How to...
7 good reasons why...
Let's make this practical with an example of how a mechanic could apply
this to his business:
Warning: Don't call any other mechanic until you read this
Announcing: The mechanic that guarantees he'll fix your car on
time... or your money back
Who else wants a mechanic that specializes in fixing BMW's (perhaps this
could be used in a BMW Magazine!)
How to instantly make your car as safe as possible
7 good reasons why you should call Scott's Mechanic's right now...
Remember, come up with 30-50 of your own... circle the 5 you like the
best and then nut it all down to your one ultimate headline.
Scott Bywater is well known for getting results as a professional
direct mail copywriter. And also the author of Cash-Flow Advertising.
To get access to his highly prized complimentary copy of '7 Ways to Boost
Your Turnover... No Matter What The Economy' (valued at $29.95) and a free subscription to
his "Copywriting Selling Secrets" newsletter where you'll discover
the truth about why most ads and sales letters don't work (And how to
make yours different) scamper over to his web site at http://www.copywritingthatsells.com.au
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