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Is Your Elevator Speech a Noun or a Verb?
by BIG Mike McDaniel
Published on this site: July 22nd, 2006 - See more
articles from this month
Can you say what you do in less time than it takes for an elevator to
reach the ground floor?
Some call it an elevator speech but it has a number of other names. Whatever
you call it, being able to say what you do in a few words without saying
"ah, um.." can make or break a new business relationship.
The Elevator Speech should be designed to grab and hold interest in the
listener forcing the question "Oh? Tell me more!"
For as many names an elevator speech has, there are also as many interruptions
as to what it does and how to do it.
I believe it should be no longer than 13 words, but the most important
13 words you'll ever say. And once you get them figured out you should
commit them to memory and practice the way you spit them out to sound
effortless, conversational and natural.
Those 13 words should tell just enough to generate interest. If they should
and don't, either the words are all wrong or the listener is no where
near being a
possible business contact.
Here's a quiz: Are these good elevator speeches?
"I'm Local Sales Manager for the number one KIA Dealer in the district!"
"I'm a Funeral Director."
"I'm VP of Engineering at Boston Scientific."
"I'm a newspaper reporter!"
Unless you find funerals terribly interesting, you are not likely to say
"Oh? Tell me more!" to any of elevator those speeches. None
of them have a hook. They
aren't speeches at all, but statements of title.
Who you are is not what was asked. What you do is the only answer and
to answer it right it must be "what I can do for you"
Ease their pain and you will gain... What does your elevator speech say
about you?
To learn more about how to craft a winning elevator speech visit http://tinyurl.com/lzcyl
©2006 BIG Mike McDaniel, All Rights Reserved http://BIGIdeasGroup.com
BIG Mike is a Business Consultant and Professional Speaker. His BIG Ideas
Group helps business grow with promotions, special reports, mastermind
groups, seminars and consulting. Subscribe to "BIG Ideas for Small
Business" Newsletter
MailTo:[email protected].
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