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The Meeting Planner's Online Advantage: 7 Ways
to Cut Down Customer Service Issues
by Bill Flagg
Published on this site: June 28th, 2006 - See more
articles from this month
7 Things You Can do right now with a Fully-Automated System to Improve
Your Customer Service:
- Get contact info right the first time.
There's nothing more frustrating to a registrant than when an event
organizer gets their information wrong. Each instance in your process
where you manually enter or transfer data poses a risk for making errors.
Using an automated system, which has everything built-in (online registration,
accounting, badge printing), eliminates all data entry and data transferring
issues.
- Be sure that payment information is correct.
When a registrant thinks they are registered because they gave you their
information and credit card number; then finds out a week or two later
their charge did not go through; stress is created. You can automatically
processes credit card transactions in real-time; so there is no miscommunication.
- Send impeccable follow-ups.
Registrants like to know that everything is being properly handled with
their registration and your event. When they don't hear from you after
they register, they get worried. Automatically send confirmation and
reminder emails with a personalized touch.
- Keep track of numbers daily.
Events can go wrong when an event organizer doesn't know the details
of their event numbers on a daily basis. Real-time awareness of lack
of demand or hyper-demand for different aspects of your events, allows
sufficient time to make alternate preparations. Automated online systems
make it easy to tally registrant data on a daily basis.
- Organize your information.
If you are managing your events with multiple spreadsheets or systems,
you know it can be difficult to stay organized. If information gets
lost or falls through a crack, it eventually becomes a dissatisfied
attendee. Avoid unhappy customers by using a fully-integrated system...
it should have all of the systems built-in: registrant preferences,
accounting, badge printing and reporting.
- Automate the waitlisting process.
Registrants don't mind things being sold-out when there is a well-communicated
waitlisting process in place. A good registration system automatically
provides a waitlist for registrants then notifies them the instant a
spot opens up. If they accept the open spot, then their payment is automatically
collected as well.
- Eliminate frustrations with early-bird specials anddiscounts
Registrants love to ask if they can get early-bird specials and discounts
for which they know they do not qualify. They hate to hear "no"
and you hate to say it. A fully-automated system qualifies everyone
for the appropriate discounts, so you don't need to.
Bill Flagg - If you would like to receive more great tips on how to
increase your registrations and decrease your workload, visit http://www.RegOnline.com/eTips
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