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Irresistible Event Registrations: How to Overcome Objections
About Credibility
by Bill Flagg
Published on this site: May 19th, 2006 - See
more articles from this month
How can you build a relationship with people who object to registering
for your event based on your credibility? Here are a few suggestions
on improving the way your prospects view your event.
The Power of Credibility
When your event is either completely new to the market or you are
trying to reach out to a new audience, establishing up front credibility
with your audience is important. Even if your event is well-established,
re-enforcement of its credibility will help boost your attendance.
Establish Who You are
Create credibility by establishing a unique identity such as an
"Institute" or "Center" along with a description
of your mission. For example, the "Center for Personal Finance"
or "The National Institute of (fill in the blank)."
Use any industry or high-profile connections you may have to establish
and promote an advisory board. Use "big name" speakers
or co-chairs along with their photos on all of your promotional
materials. Familiar names, recognizable faces, and official-sounding
entities will go a long way to helping your attendees associate
your event with greater credibility.
You're in Good Company
Find yourself a reputable sponsor or co-sponsor and then shamelessly
promote your partnership. If you have not yet established a reputation,
"borrowing" someone else's can give you a tremendous attendance
boost. You're smiling to yourself, but it's true! Think about what
happens when Martha Stewart, or Warren Buffett endorses a product,
service or company - people recognize those names and associate
them credibility (in certain industries, anyway).
Prominently promoting individuals and/or companies that have participated
in past events can also launch instant credibility.
Do you have notable speakers?
- Jack Welch
- Donald Trump
- Martha Stewart
- President of an industry leading company
Or sponsors you can promote?
- Cadillac
- MetLife
- An industry leading company
More importantly...are you doing everything you can to promote
them?
Bill Flagg is the President of RegOnline Putting smiles
on the faces of over 9,200 event-planning professionals worldwide
because it is the easiest-to-use online event and conference registration
system available. P.S. - If you would like to receive more tips
like this via email then go to http://www.RegOnline.com/eTips
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