| |
|
|
How to Create a "Unique Selling Proposition"
for
Your Home Based Business!
by Kris Bickell
Published on this site: May 1st, 2006 - See
more articles from this month
No matter what type of business you are running (or plan
to build) you will likely have competition. Most people think
competition is a bad thing - and if you try to take on your
competition "head on" it probably is.
On the other hand, you can use your competition to learn
how to service customers in a different way - a "unique" way
- that can make you very successful!
How Can You Make Your Business Unique"
For example, selling home videos. DVD's, and electronic games
is nothing new. And unfortunately for most "mom-and-pop" video
stores, Blockbuster came along, and put most of them out
of business.
So why bother even trying to sell videos and DVD's, right?
Well, it depends.
Opening another video store would probably be difficult -
having the ability to order 20-30 copies of all the popular
videos would probably be too costly for most people.
But NetFlix didn't look at competing directly with Blockbuster.
The owners decided to rent the same products, but in a completely
different way - online and through the mail.
That's an example of a Unique Selling Proposition!
How can you create a USP (Unique Selling Proposition) for
your business?
Answer the following 5 questions:
- What does your business sell, and who do you sell it
to?
- What benefits (not products or services) does your business
offer to your customers?
- What does your business do best?
- What part of your business needs the most improvement?
- What do you offer that you do better -or different -
than your competitors?
If you need help coming up with ideas for the last one -
which is the most important question to answer - go out and
"shop" your competition:
- read their ads
- check the yellow pages
- do a search online and compare websites
- buy a product (or ask a friend or family member, if possible)
- join a small business association
Then, narrow down your USP into one or two sentences, and
do it - with every letter you write, every ad you place, every
customer you serve, every plan you make - and include your
Unique Selling Proposition.
If you can make your business different from the rest - and
stand out above the competition - you'll be well on your way
to success!
Kris Bickell is the owner of http://www.hi-speed-internet.com,
a helpful site with tips for improving your computer speed.
Sign up for the free email course "5 Simple Ways to Increase
Your Computer Speed!"
http://www.hi-speed-internet.com and learn how you can
make your computer faster!
|
|
|
