Myths Regarding Online Home Based Businesses
by Kirk Bannerman
Published on this site: April 28th, 2006 - See
more articles from this month
So many times you will hear how easy it is to sign up for
a few programs and throw up a website and then just watch
the money come rolling in. Sorry to burst your bubble folks,
it just doesn't happen that easily!
In the course of my home business coaching activities, I have
often found that people head into the startup of their online
home based businesses with a wildly optimistic and unrealistic
mindset.
There is a misconception that you can come online and set
up an Internet based business and be making big money within
a few days. This is absolute hogwash and it has not been my
experience nor the experience of anyone I have come in contact
with through my online business activities.
The harsh reality is that there are more people who fail at
their home businesses than there are people who actually succeed.
Newcomers to the world of online home based business are not
usually aware that they may actually have to work harder at
their home businesses than they did at their traditional jobs.
They are typically not aware of the many hours of marketing
time that they will need to put in to be successful.
Many people that are new to online marketing also make the
mistake of thinking that a single marketing strategy will
suffice. Naturally, some avenues will produce better results
than others, but I have found the best course of action is
to adopt a broad based approach to your online marketing by
spreading your time and resources over several different methods.
If you are new to Internet marketing, you might be well advised
to take a course to find out what is required of you to be
successful in an online business. It does not matter what
type of business you are starting, if it is online, it must
be marketed online, and possibly offline as well.
It always amazes me how frequently people that start an online
home based business actually believe that they can get rich
by doing absolutely nothing, or at least with very little
effort. These are otherwise intelligent people. Why would
they believe this? My conclusion is that they believe because
they want to believe. They believe because they see claims
to this effect everyday and everywhere on the Internet. They
are told that it is possible. They not only want to believe
it, for their own reasons, but they need to believe it.
In my opinion, you need to give yourself at least a year to
make an online business get some traction and start to generate
some meaningful income. The proper mindset is to think long
term, not instant gratification.
I am always surprised at the number of people who drop out
of their online homebased business after the first month or
two. I ask myself, what do they expect, miracles? You probably
wouldn't bail out of offline business after a month so why
would you expect an online business to be any different?
Aside from the fallacies of instant riches without any effort,
the expectation of a free ride is a frequent misconception
of many that think they want to start an online home based
business. If you're afraid, or unwilling, to invest a little
money to start your own business...you are not looking at
a home based business...you are looking at a work at home
job. If you want to make money online, you must also be willing
to invest in yourself. It's as plain and simple as that.
Kirk Bannerman operates his own successful home based
business and also coaches others seeking to start their own
home based business. For more information visit his website
at Legitimate
Home Based Business
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