Garage Sale Advertising - How to Get Tons of
Customers for Nearly Free
by Helen Walters
Published on this site: April 10th, 2006 - See
more articles from this month
One of the biggest mistakes people make when holding a garage
sale is not advertising enough. Most people think that it
is enough to put a single ad in the local paper one week before
the sale. Usually these people are too worried that they will
lose money on their sale because the ad costs too much. That
is nonsense.
When you don't advertise much, you don't get many customers.
When you don't get many customers, you have to sell at their
price, because if you don't, there is no other customer looking
to buy that item. However, if you have a lot of customers
looking at the same items, you can set the price and not need
to haggle because you know that there is already another person
wanting to pay for it. The more you advertise, the more customers
you get, and the more you are in charge.
Most people don't bother to use flyers very much anymore.
Perhaps they think they are too busy to put them out, or that
they won't work. However flyers are not that difficult to
use effectively. When done right they can bring tons of people
into your sales. You just need to keep in mind that while
places with bulletin boards set up for flyers and such get
a lot of traffic they also get a lot of 'flyer competition'.
This means that your garage sale flyer must stand out and
catch people's attention or it will simply be lost in a sea
of paper! So, use bright paper, and a large bold headline
that gets attention by being different. Then let the rest
of the flyer give the details of your sale. Let me say that
a little differently: you need to use a headline that causes
people to stop and read your flyer.
This does not mean you need to be wildly promotional or crazy
with your headlines. But if there are 19 flyers on the board
that say "Garage Sale on Saturday", and your's
is the same, it just won't be read. However if your flyer
says
something different it will attract more attention.
So try something like the following instead:
- We've Got What You Need for your garden at 90% off new
prices
- Huge Discounts On all Home Products this Saturday
Then all you need to do is print them up and put them in
your car and ask if you can post one at every store you visit
during your weeks chores. No extra work is involved at all.
Take these ideas and run with them and your next garage sale
will be on its way to a resounding success.
Helen Walters http://www.garage-sale-riches.com provides
excellent resources on how to hold a profitable garage
sale with the least amount of work and hassle. Great selection
of tips and advice will guide you to a very profitable
and
enjoyable garage sale experience.
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