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6 Reasons Why Case Studies are a Terrific Market for Freelance
Writers
by Steve Slaunwhite
Published on this site: April 8th, 2006 - See
more articles from this month
I remember the first time a client offered me a case study
writing assignment.
I was petrified.
It was early in my freelance writing career and I didn't
even know what one looked like. I had a lot of questions. "What
the heck is a case study?" "How long is it?"
"What is the format?" "How much do I charge?"
I didn't have a clue.
Of course, these days, I know more. A lot more. In fact, I
write dozens of case studies for clients each year.
Case studies now rank high on my list of the most fascinating
- and lucrative - projects I handle. (I'm sure glad that client
offered me the job all those years ago!)
If you're unfamiliar with case studies, don't worry. They're
really quite simple. A case study is just a fancy name for
a success story - the tale of a happy customer and his or
her experience using a product or service.
Lately, I've noticed that more and more companies need case
studies written, yet have difficulties finding writers who
can do the job.
That spells Opportunity for you and me.
And it gets better.
Consider the following:
- Case studies are not difficult to write.
They are similar in style and format to a newsletter article.
So if you can write one of those, you can write a case study.
- Case studies are relatively short
Usually about 400-800 words in length. Once you've gained
a little experience, you'll be able to knock one off in
less than a day.
- The formats are standardize
Unlike ads and direct mail, you won't get stressed out by
having to come up with a dazzling new concept or killer
headline. The basic structure of a case study is remarkably
simple. All that's required of you is to get the facts and
write a good piece.
- Case study writers are in demand
More companies are scrambling to get case studies written
today than ever before. I can't give you an exact figure
but, in my opinion, the demand for case study writers has
increased significantly over the past couple of years.
- There is little competition
I'm not sure why, but few copywriters go after this
market. Some may not know it exists. Others may mistakenly
think that case studies are dull or technical. Not true!
Case study writing is storytelling. It's fun.
- Case studies pay well
Surprisingly well. Now you won't get the superstar rates
paid to big-league direct mail copywriters. But most clients
do pay handsomely for case study writing. Earning $100 per
hour is not an unreasonable expectation for an experienced
writer. I know many who earn a lot more.
Right now the case study market is booming. Why not jump
in and get your share of these fascinating and lucrative writing
gigs?
Steve Slaunwhite helps copywriters and business
writers attract more clients. Get your free marketing workbook
today at: http://www.forcopywritersonly.com
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