5 Simple Tips to Improving Your Website's Conversion Rate
by Dan Lok
Published on this site: April 5th, 2006 - See
more articles from this month
You've worked long and hard to get traffic to your web site.
Now you've got to persuade them buy something from you. This
is called web site conversion.
It is defined as the number of visitors that turn into customers
of your products or services. If they don't buy something,
then all your efforts are for nothing.
Website Conversion Expert Dan Lok says that you don't need
as much traffic to your web site if the people who do visit
purchase when they are there.
Here are some of the Dan's most important keys to online
conversion success:
- Revise and Update Your Web Copy. Use true success
stories that reveal techniques and tactics. Create the desire
to know or have the product by focusing on the benefits
and ease of use. Test and revise till you know the copy
works.
- Find out Where Your Visitors are Coming from.
Track and analyze your web site traffic and learn the sites
where your traffic is coming from. Know which advertising
or marketing activities produce your true customers so you
can focus on those areas and make them grow.
- Find out What Your Visitors are Looking for and Deliver
it. Ask your visitors to tell you their needs or wants.
Identify the patterns and most common requests. Then modify
your offering to meet these needs.
- Develop a Relationship Before You Try to Close the
Sale. Share your knowledge and expertise. Offer free
samples or reports. Provide free recommendations. Get the
prospect involved and demonstrate you can communicate and
are trustworthy.
- Add Audio to Your Web Site. Pop their interest
and surprise them. Many people will respond more effectively
to audio. Give them audio messages that educate them and
teach them some thing that has real value.
Use these techniques to resuscitate your web site and watch
your conversion rate increase dramatically.
Dan Lok is widely known as "The World's #1 Website
Conversion Expert!" But what do you care? Well, if you
rush over to his site... I think you'll come to your own conclusion
that he's the real deal when you see how much free (yet extremely
valuable!) profit-producing info he's giving away. Check it
out now at:
http://www.WebsiteConversionExpert.com
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