Me, on Cable TV? aw, Shucks!
by BIG Mike McDaniel
Published on this site: March 11th, 2006 - See
more articles from this month
Today, most Cable companies have the ability to insert your
commercial local into many of the Cable networks including
the top ten; ESPN, TNT, Nickelodeon, USA,MTV, CNN, TBS, Lifetime,
Discovery, and A&E.
Here's the way it works. The networks tell the local cable
systems which commercials that can "cover up" and
not be penalized. If they don't fill the local slots, whatever the network says can be covered up, runs,
(you have probably seen more than your share of exercise machine
ads with people who can't be real, or wondered if you really
need a kitchen knife that can saw a chunk out of a hardened
steel axe.)"..order today and we'll make the 4th payment
for you!"
Local Cable commercial insertions are available for atleast
15 of the major networks and the list grows every month.
As a small business advertiser you can no longer afford to
ignore the marketing potential, and lost cost, available through
the use of Cable advertising.
Most offer a package that will put your commercial into a
mix of Cable network programs at all hours of the day for
as little as $5 per commercial (depending on the size of the
cable system).
The premium channels (those that cost extra above the standard
cable package, HBO, Showtime etc.) do not allow commercials
to be inserted.
Please don't let them talk you into doing your own commercials.
They will try. Less work for them but less commercial effectiveness
for you. Sell benefits, not your mug in front of the store.
Many would-be Orville Redenbachers are delighted when a neighbor
says he saw him on TV. But unless you have the charisma of
Orville, or Dave Thomas from Wendy's (both long dead), concentrate
on selling product. Have them make commercials that sell the
many benefits of your company and its products. Benefits.
Sell benefits and you'll get a better return on your advertising
dollar.
For more about small business advertising, visit http://BigIdeasGroup.com
Mike McDaniel, All Rights Reserved BIG Mike is a Business
Consultant and Professional Speaker. His BIG Ideas Group helps
business grow with promotions, special reports, mastermind
groups, seminars and consulting. Subscribe to "BIG Ideas
for Small Business" Newsletter http://BigIdeasGroup.com
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