How to Advertise - And Make Your Competitors Pay for it

by Ugo Okonkwo

Published on this site: February 24th, 2006 - See more articles from this month

How to advertise your business on a webpage for one dollar whilst your competitors pay over one million dollars for the same privilege.

It's based on the fact that we're all extremely fascinated with record setting events and achievements in our world today. The fastest, the biggest, the most expensive. All these capture our imagination like no other. So yes. Size does matter.

Imagine if you paid a dollar to have your advert placed right at the top of a dedicated webpage. A webpage where the only way that your ad could change to the next position down would be if someone paid double what you paid. And the only way that that person's ad could go down one position is if a third person took up the top spot by paying exactly double what the second person paid. And so on.

Keep doubling the price of the next ad space and you would soon reach large amounts of money. Amounts so large that the huge publicity associated will lead to huge website visitors to the dedicated web page. And that in turn would ensure very large numbers of visitors to see your one dollar ad.

Your ad would never get lost in a sea of ads because after around twenty purchases, very few organisations would be able to enter this exclusive club.

The powerful yet simple concept will produce fantastic publicity especially as larger companies begin to get involved and bigger sums are spent. If all the ads remain on the dedicated page then bingo. Your one dollar ad will be on the same page as a one million dollar ad.

This is a very good example of how a wonderfully simple idea based on a powerful concept can lead to completely out of proportion results.

Ugo trained and works as an Orthopaedic Surgeon. His interests also include entrepreneurship. http://www.mostexpensiveinternetad.com/