What Do You Do With Your Business Cards?
by BIG Mike McDaniel
Published on this site: February 24th, 2006 - See
more articles from this month
Don't fall into the trap of believing all the thinking about
business cards is over once the order is placed. Wrong! the
average person has more than half of their business cards
still in the box at any given time.
Without a plan to distribute your cards, there's no need
to print them in the first place.
Make a plan to empty your box of cards in 3 months or less;
after all, those little cards are your most powerful marketing
tool.
- Always carry your cards with you. You never know when
you may have an opportunity to start a business relationship.
Always have one handy. "Let's see, I've got one here
somewhere, no, that's a card i got yesterday, no, that's
my kid's picture, here it is, no, that's not it either.."
- Don't carry worn and wrinkled cards. Keep them fresh and
flat. If they look less than perfect, pitch 'em. You should
be able to quickly draw your card faster than an old west
gunfighter on TV. If somebody gives you their business card,
you should give them yours in return, face up.
- Think of your card as a miniature billboard working for
you. Leave it everywhere. More ad exposure leads to more
business. If you designed your card well, your home address
is not on it so you can leave it anywhere without fear a
burglar will come visiting.
- Many stores, banks and restaurants have bulletin boards.
Keep a few push pins in your car.
- Always drop your card in the fishbowls offering a prize.
- Enclose a card with every check you send to pay bills.
- Leave one on the table with your tip (as long as the tip
is not embarrassing).
- Give one to friends. "Do you have my new card?"
- Keep a supply in a cardholder on your desk or at the front
counter.
- Ask your spouse to always carry your cards, ready to deliver
should they meet someone who might be interested in your
product or service. Keep spare cards everywhere so you never
have to grope for one, or worse yet, not find one and end
up scribbling your name on the back of someone else's card.
- If anything on your card changes, bite the bullet, eat
the expense, and pitch 'em.
- Your business card is more than a reference tool. It can
be your biggest marketing advantage for people to remember
you and forget your competition.
To learn more about how to make your business card the most
powerful tool in your marketing arsenal, visit http://bigideasgroup.com/html/business_cards.html
BIG Mike is a Business Consultant and Professional
Speaker. His BIG Ideas Group helps business grow with promotions,
special reports, mastermind groups, seminars and consulting.
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