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Tips For Hot List-Building
by Kirsten Hawkins
Published on this site: February 1st, 2006 - See
more articles from this month
Here are some hot list-building tips for you to grow your
list and your business.
- Offer an outstanding gift or bonus for subscriptions.
Not too long ago, any kind of a free gift or bonus was more
than enough to get subscribers. In fact, in many cases,
no “bribe” was needed at all! But, as more and
more marketers began to send emails and ezines, and as spam
increased, prospects began to be more discerning about whom
they gave their email address to.
To really be successful in your list-building efforts, you
must offer an irresistible deal for subscribers. Sometimes,
if people are interested enough in your topic, they will
sign up for your ezine or course. But most of the time you
must prove to subscribers that you are serious about creating
a relationship with them. This means you must provide them
with solid content at the beginning, not advertisements.
In some cases, this may mean you must offer a free course and a free report (or
some other combination). But do whatever it takes to get
that subscriber on your list.
- Add more opt-in boxes in your sales letter or home page.
The best case scenario would be to have your home page be
dedicated to your opt-in list as a lead-capture page. But
if you won’t, or can’t, do that, put your opt-in
subscription box on your page as many times as you can.
Ideally, you want it at the top, in the middle, and at the
bottom. As your prospect reads your
sales page, he or she may become more interested in your
topic. Thus, the more times he or she sees your opt-in box,
the greater the chance they will leave their email for you
to communicate with them.
- Build your list virally. Write a free report on a useful
topic (making sure to put your website in the report), visit
the forums, and offer to give your report to anyone who
wants it. Marketers will take you up on your offer because
good marketers are always looking for good content to share
with their lists; they don’t usually care where it
comes from. When a marketer gives your report to their list,
your website link will be viewed by many who read the report,
and visited by many.
If you follow these tips, your list will grow and will become
like gold for you.
Kirsten Hawkins is an online marketing specialist from
Nashville, TN. Visit http://www.pageranksite.com/
for more great online marketing tips and webmaster resources.
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