When people ask about my business, I tell them, “My company
offers GPS vehicle tracking systems.” Their response
lets me know whether they are an employee or a business owner.
The first words out of the mouth of an employee is: “Sounds
like ‘Big Brother’ to me.” Oh no, not ‘Big
Brother!’ Visions of mind-controlled drones working like
slaves come to mind and they quickly walk away.
‘Big Brother?’ What is wrong with a business monitoring
their vehicles? Or making sure their employees are doing what
they’re being paid to do? Who owns these vehicles, anyway?
Does the owner have a right to know how they’re being
used?
Now, don’t get me wrong. I believe employees should be
trusted and treated as adults. But, if you’ve ever driven
a rental vehicle differently than the car you own, then you
understand how an employee may mistreat a company vehicle.
Take the speeding employee, for example. Employees who drive
too fast waste your gasoline, wear out your vehicle prematurely
and sooner or later, drive up your insurance rates.
A GPS vehicle tracking system can alert you when someone exceeds
your pre-set speed limit. It’s your vehicle, your fuel
and your insurance premium; a tracking system helps you regain
control of them.
Who uses your vehicles after hours and on weekends? Is an
employee using your vehicle to moonlight? Is he using your
gas to move his brother-in-law into a new apartment? You’ll
know if you install a GPS vehicle tracking device in your
vehicles.
How do you verify overtime claims? Maybe you can verify the
work was done, but when? With a GPS tracking system, you can
cross-check a vehicle’s location with the time of day
it was there.
Have you ever been tempted to take an extended lunch hour?
Think your employees might be tempted, especially if they’re
out of the boss’s sight? A GPS tracking system records
how long each vehicle remains at one location; use it to keep
them honest.
Another benefit of GPS vehicle tracking systems: you’ll
never make another phone call to find out where your employees
are—you can just look on the map displayed on your computer
screen. Also, your GPS tracking system will remind you when
it's time to rotate tires, change oil or perform other scheduled
maintenance. And, many insurance companies offer discounts
of up to 30% for vehicles protected with GPS tracking systems.
The employee also benefits when their company vehicle is equipped
with a GPS vehicle tracking system.
Hand-written driver logs are replaced with data from
the tracking system.
Using info from the gps tracking system, each employee’s
productivity can be quantified and compared; an employee’s
performance can be more objectively measured.
Your dispatcher can look on a computer screen and locate
all your vehicles immediately.
Customers also benefit from GPS vehicle tracking systems.
Businesses can provide precise arrival or delivery estimates,
because the estimate is based upon the actual location of
the tracking device-equipped vehicle at the moment they call.
If a customer questions when your employee arrived or left
- prove it to them using data from your tracking system.
Still think GPS tracking systems are tools of ‘Big Brother?’
I guess it depends upon your point of view.
The concept of ‘Big Brother’ never comes up with
business owners. The business owner will say: “How will
tracking my vehicles help my business make more money?”
They want to know what GPS vehicle tracking can do for them.
Are GPS vehicle tracking systems ‘Big Brother?’—You
tell me.
Ken Sink, owner of My Vehicle WatchDog, is a veteran
with 20+ years of transportation experience, including fleet
management of over 800 vehicles. Visit http://www.MyVehicleWatchDog.Info
for more information about GPS vehicle tracking systems from
Fleet Management Solutions, Networkfleet and Sprint/Nextel.
