7 Tips for Better Business Cards
by BIG Mike McDaniel
Published on this site: January 31st, 2006 - See
more articles from this month
Your business card can be your most powerful advertising
and marketing tool. Get your card into the hands of people
who can do business with you and profit is sure to follow.
The little card is often taken for granted and not given
the thought it deserves. Since it plays such a big role in
the impression you make, both it, and you, should not make mistakes.
Just look at that big pile of cards you have collected over
the years and you will see a bunch that "just don't get
it". They stand out like a parking ding in a new Cadillac.
Consider these 7 points before you order more cards.
- Put you in the Middle
Your name is the most important part of the card put it
in the middle and big enough to see without granny glasses.
- Forget the Beeper Number
One phone number and one eMail is enough. Be sure to put
your website on the card, too. Some cards work great without
a street address. Do you need it on your card? Why?
- Use Both Sides
The back of the card can be used to reinforce your selling
proposition. Think of your card as a little newspaper ad.
Use both sides.
- Stick with White
White, glossy, shiny cards say "Business". Pastels
and swirls say "Avon Lady".
- Never Leave Home Without One
Always carry a supply of cards. You never know. Keep them
handy in a ready pocket, not tucked away at the bottom of
a bag. You should be able to present one with a flourish
on demand. Keep a backup stack in the car.
- Present it with a Flair
Practice offering your card with both hands. It makes a
BIG impact. You goal is to get people to remember you and
save your card. Do that by using both hands.
- Throw 'em Away When Anything Changes
If one itty bitty snippet of information on your card changes,
the cards are obsolete and should be pitched and new ones
printed, pronto.
Get some new cards and don't scrimp on anything. A few more
bucks can make a lot more down the line.
To learn more about how to make your business card the most
powerful tool in your marketing arsenal, visit
http://bigideasgroup.com/html/business_cards.html
BIG Mike is a Business Consultant and Professional
Speaker. His BIG Ideas Group helps business grow with promotions,
special reports, mastermind groups, seminars and consulting. Subscribe to "BIG Ideas
for Small Business" Newsletter MailTo:[email protected]
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