Is Your Business Card Correct or Corrected?
by BIG Mike McDaniel
Published on this site: January 6th, 2006 - See
more articles from this month
Imagine how many business cards exchange hands every day.
Now, imagine how many of those cards have some kind of correction
on them; address scratched through, phone number changed.
You wouldn't go into a business meeting with duck tape holding
your sleeve together, and you shouldn't hand out a business
card that is corrected instead of correct.
Business cards are the most underutilized and misunderstood
marketing tool in business. Many people spend the bucks for
cards and don't make an effort to get them into the hands
of those who can hire them or buy from them.
Compared to the other forms of marketing and advertising,
the mighty business card hardly makes a bump on the chart.
All the more reason for you to have thousands of miniature billboards out there working for you
night and day, not stuck in a half-full box in a bottom drawer.
If you design your cards as a marketing tool and plan the
distribution, tossing unused cards in the trash should become
the exception rather than the rule. If one item on your card
changes, the cards are obsolete and should be pitched.
Don't even think about using a business card with a black
or blue marker blotting out a line of type and a new name,
address or phone number written (or typed)above the black line. Ugh!
Some even cut tiny strips of computer labels printed with
the new phonebook size type and stick them over the outdated
information to save a few bucks. How much are they really
saving?
Car dealers are famous for finding ways to save money on
business card expense. With the revolving door turnover of
salespeople, many dealers stopped ordering individual cards for new hires. They print a master
card with color dealer logo and phone numbers and leave a
big space in the middle for the new salesperson's name to be penciled in. That way, when the would-be
fast-talking, glad-handing flannel mouth doesn't work out,
no new cards need be printed.
A swell image: handwritten business cards.
Take a look at that stack of business cards you have been
collecting for years and flip through them, you will see at
least one with a correction.
Your card says a lot about you. And if it is corrected, your
card is Shouting a lot about you.
To learn more about how to make your business card the most
powerful tool in your marketing arsenal, visit http://bigideasgroup.com/html/business_cards.html
http://BIGIdeasGroup.com
BIG Mike is a Business Consultant and Professional
Speaker. His BIG Ideas Group helps business grow with promotions,
special reports, mastermind groups, seminars and consulting.
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