Abuse Your Prospects - And You Will End Up With No Clients
by Maryellen Malack
Published on this site: December 31st, 2005 - See
more articles from this month
Auto-responders are a perfect way to increase traffic to your
site. They can save many valuable hours by automatically answering
emails concerning frequently asked questions about a service
or product or by sending a welcome letter to new members of
your program. There are many ways that auto-responders can
help your business. One of the most important is their ability
to track the effectiveness of your promotions. Since auto-responders
are one of the most popular marketing tools available today,
they are being used by a lot of different kinds of business
and websites. Some of these take advantage of the system to
use the auto-responders in a negative manner. You should be
aware of some of the "Golden Rules" when using auto-responders.
Thou Shalt Not Use an Auto-responder Address When Submitting
to Search Engines.
Since you will most likely submit your site to search engines
such as Google or Yahoo! Directories, classifieds, and free
for all sites, you should be made aware of the fact that these
sites commonly use an auto-responder as well. If you were
to use your auto-responder to contact these companies, their
auto-responder will reply to yours and so on and so on. Thus
creating a cycle of auto-responses that will flood your email
box and theirs as well.
Thou Shalt Not Use an Auto-responder to Subscribe to E-zines
or Discussion Forums.
Since most of the time an E-zine will send you updates and
new information regularly, your auto responder will send them
a message each time. In a discussion forum, every person in
the discussion forum will receive your auto response. This
can be irritating and most of the time you will be un-subscribed.
It is often hard for the administrators of the forum or E-zine
to determine who is using the auto-response and therefore
it is simply common courtesy to never use an auto-responder
in this manner.
Thou Shalt Not Use an Auto-responder to Take Advantage
of Unsuspecting Individuals.
Some very unprofessional companies will use auto-responders
to respond to an automated message when this is done the address
in the "from" field will be automatically subscribed
to their mailing list. This is a extremely un ethical use
of auto-responders and those who do it are in jeopardy of
creating a very negative image of themselves and their company.
Rather than promote their service or business, this usually
leads to people becoming very upset and spreading a negative
word about your company rather than a good one.
The Internet can be a great place to do business and auto-responders
can be an excellent way to save time, however when used in
an unprofessional way, they can lead to frustration and aggravation
for others. Your company will suffer the loss of much business
if you choose to participate in these abusive practices.
The appropriate use of auto responders can generate a large
amount of business, while inappropriate use can drive away
that business.
Maryellen Malack owns Red Rose Marketing, Inc. How
Would You Like To Get A Money Making Website Just For You
That's 100% Ready To Take Orders And Pull In Massive Residual Profits Today! Get All The Exciting
Details And Signup Now At: http://www.PlugInProfitSite.com/main-10730
|
