Entrepreneurs: Achieve More! 12 Examples of Coaching and
Consulting that Lead to Success.
by J. Kenneth Ezra
Published on this site: December 29th, 2005 - See
more articles from this month
Consulting
Consulting taps into the expertise of the consultant's experience.
The client gains valuable insight that would normally take
years and thousands sometimes millions of dollars if they
were to go down the same path. Consultants usually charge a nominal fee compared to the information assets they
have gained throughout the years. They have thoroughly studied
the subject which entails thousands of dollars and hundreds
of hours in information. They have met with industry leaders
as well as "on the street" professionals so they
have a good beat on what's currently going on. They have a
history even if just short history of the last cycle in the
industry. Consultants may concentrate on techniques and raw
resources they freely give as part of the sessions. Some consulting
may only consist of one or two meetings, but if you're taking
notes they could make your next project a success.
Consultants do not give legal advice but may save you from
needing it. Or they may suggest you seek it. Whereas your
attorney should be cautious as to not give business advice
(which happens all too often especially in real estate), your
consultant has very little "power over your affairs"
so conflicts are easily avoided. Seldom does a consultant
run into a "conflict of interest" problem with their
client but some align their resources to solve a problem.
Consultants are used because it is not always black or white
and they can help navigate through the grey and help you use
an attorney to achieve your goals. Consultants are often the
people who create turnkey packages together at a really good
price. They tend to see the same mistakes and figure to come
up with a product that helps thousands instead of one-on-one
maybe a hundred or so.
My personal experience indicates my consulting is roughly
75% information, techniques, and resources. The other 25%
is encouragement, reinforcement and follow-up.
Examples of Consulting Clients:
- Example
A seasoned Los Angeles investor sought my help with a difficult
situation with an apartment building in Hollywood, Ca. The
old owner is meddling with his tenants.
Client question: How do I resolve this issue?
- Example
A large property management company needs to make more money
off their tenants. More money for their managers and do
this with little effort on their part without increasing
their legal exposure.
Client question: Is their a system, product or service
that we can implement that can achieve our goals?
- Example
A Los Angeles family has acquired several rental properties
over the years. One in particular has been neglected and
they want to know the best way they can get rid of it.
Client Question: How do we sell the property smoothly?
- Example
A Long Beach real estate investor loves her area. She has
run a moderately successful advertising campaign but has
hit a wall. After reviewing her customers she knows there
is money to be made but now has limited funds to turn a
profit.
Client Question: Which direction should I go?
- Example
An attorney has given up on a realtor who just can't seem
to get the job done on several rental properties in San
Bernardino. These require management, light rehab and ultimately
somehow turning a profit.
Client Question: Can several properties in the desert
be packaged to make money with little involvement and management?
- Example
A Chicago investor has put a property under contract. He
needs money and an exit strategy. There are some problems
put he's too busy to figure them out. He and his wife work
full time, they own 2 other rental properties but time is
ticking.
Client question: Is this a good deal and what is
the right exit strategy?
- Example
The City of Los Angeles has a landmark building that they
leased to the fiber optic industry. With the neighborhood
changing the property could be used as a market or such.
Client Question: Are their private investors with
the ability to convert this landmark building into a useful
private project for the community to add value?
All were given creative techniques, resources and even my
own hands-on to solve their problems and produce Win-Win-Win.
Coaching
Coaching is a co-creative experience with the client and
coach. They both adventure step-by-step uncovering new information
and solutions. The coach creates a comfortable non-judgmental
mirror to help the client see another perspective on their
own situation. Some of the greatest personal achievers have
and use coaches throughout their careers. The coach definitely
encourages, and challenges the client to push through barriers
but is careful not to define or evaluate for the client. This
wonderful journey is for the client to experience.
The coach is not used to find solutions but rather bring
to light the solutions already in plain view or hiding behind
some fear or other barrier. The coach easily sees it and helps
the client to get there on their own. Great athletes explain
their experience with their coach very well. They attribute
the coach, in helping them see the solution which allows them
to raise the stakes on their own challenges after conquering
such problems they achieve greatness in their fields. Coach
are often writing inspirational books and holding seminars
to help others achieve more.
My personal experience indicates my coaching is roughly the
opposite of consulting, 75% encouragement, giving other point
of view, reinforcement, acknowledgement, and follow-up. The
other 25% is information, techniques, and resources carefully
given so the client can find the real solutions.
Examples of Coaching clients:
- Example
A filmmaker wants to get his film more publicity and exposure.
He has some local stars and the whole film is in the box.
He hired an entertainment attorney, for $7000 who was supposed
to shop it around and sell it.
- Example
A musician has just landed with a great band. They are touring
the country and he wants to use this as an opportunity to
launch his own career.
- Example
A retired professional athlete in organizing his media ventures.
After his professional days were over he was invited on
sports talk shows and various other media outlets. However,
over time that fizzled and he found himself flat.
- Example
A former restaurant owner wants to concentrate on real estate.
He believes he can do this but is afraid of the change of
industry and the learning curve.
- Example
A successful San Fernando Valley realtor has spent years
of pounding the pavement. She has fierce competition and
needs to get a firm piece of the pie.
All my coaching clients are treated with a specialized respect
to their needs as they move to the top of their fields. All
of them have a measurable amount of success and know they
want to achieve more.
Coaching and Consulting clients. Different needs but same
results: moving step-by-step to the top.
I'm running an experiment on the newest information marketing
website turnkey system. In this system, free modules on internet
marketing that I definitely use. The system advertised the
typical promises: "help you make money from home with
very little money, time and offers plenty of solutions that
can cover most of your knowledge deficiencies." A current
example to show anyone who is interested about home based
turnkey systems: view an experiment system. See the bank statements
to view how profitable or not so profitable.
Follow the money at: http://howtocreateonlinemillionaires.com
J. Kenneth Ezra is a writer, real estate consultant,
producer and Elite Success Coach. His articles have been read
by thousands of people looking to do better and make more money. All parties win or no one wins. International
Coaching Federation Member #1020768 Follow the money at http://howtocreateonlinemillionaires.com
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