A press release is a good way to announce something big about
a business. Business owners may use a press release to tell
about how their company raised money for a local charity or
about how new technology they are using will impact the community.
A press release is a tool by which a business owner can dvertise
their business without actually trying to sell to customers.
When writing a press release the business owner needs to keep
in mind that news editors are not looking for an advertisement
of a business. They want something news worthy that people
will be interested to read about. The information also needs
to be current. For example, if a business owner that sells
computers would like to do a press release he could write
about a new computer feature that is revolutionizing how people
use computers. This would be interesting and at the same time
he would be able to tie in his business because he sells this
new technology.
To put together a press release there are five points that
need to be considered. The press release is constructed in
a fairly consistent manner with each of the five points included.
It is very important that the business owner writes a press
release following the general guidelines. An editor will not
rewrite the piece, so having a printable copy sent the first
time will better ensure the press release will be printed.
Headline
The headline is the title. It should be eye catching and
draw the reader into the story. This is the one shot where
the business owner can grab attention and get someone to
read what he has written.
Subhead
This is a short introduction that expands upon the headline.
The subhead gives the business owner more of a chance to
draw in the readers attention.
Lead Paragraph
News is reported from end to beginning. The business
owner will use the lead paragraph to tell the major facts
of the story. This paragraph should include who, what, when,
where and how.
Remaining Paragraphs
The rest of the press release is used to explain in further
detail about the story. The business owner should keep it
brief.
End
The end of the press release should include a little
information about the business owner and his business. This
should only be a few sentences long and just informative.
The press release is used to tell about something interesting,
not to sell. A press release that is written to sell something
will not be accepted by an editor. The newspaper business
is about providing information and it is important that when
writing a press release the business owner keeps that in mind.
Stone Evans is the author of "Dotcomology - The
Science of Making Money Online". Don't pay a dime for
any ebook, marketing course, software program or anything
else until you've read the free Dotcomology ebook at:
http://www.Dotcomology.com
