Creating Inbound Links, Traffic and Sales
by Trey Pennewell
Published on this site: December 23rd, 2005 - See
more articles from this month
Creating inbound links to your website is one of the best
ways for you to increase your all important traffic, sales
and search engine rankings. Recently the major search engines
have begun placing more and more importance on the number
and types of inbound links that a website receives, when determining
how well they rate a website. Inbound links also help you to reach
more customers, more quickly.
One way to dramatically improve the number of inbound links
that you are getting is to write informative articles on your
area of expertise. These articles will carry a textbox with
information about you the author and will also contain a link
back to your website. These articles then need to get as many
sets of eyes on them as possible.
If you are willing to take the time to write a quality article
related to your website and offer some useful information
to the reader, you can get this article published in multiple
newsletters and ezines. For each article that gets published
in an ezine, you can realistically expect that your article
and, more importantly, your link can be seen and visited by
thousands or tens of thousands of people. The key is what
actions you take to get your article to those publishers and
thus their readers/customers.
There are a few established and experienced distributors
who have been connecting the inbound link articles to the
appropriate publishers for a number of years. These established
distributors have well-forged relationships with the publishers
with whom they work. A distributor will, for a small fee,
take your article and review it and send it out to the publishers
of the ezines and newsletters. Once the publishers review
the article and deem it as appropriate and relevant to their
publication, they will send it out to their readers inside
of their ezine or newsletter. The number of readers that a
publisher has varies from dozens to hundreds of thousands.
The publishers agree to post your textbox with a link back to your website, so that the readers of the
article can know who gave them this important and quality
information about their area of interest. Then a percentage
of the readers will click your inbound link and visit your
website. As a result, you will be able to increase your traffic and
your sales.
If the newsletter publisher archives their ezine or newsletter
on their website, then you can also count on the improvement
of your search engine rankings as a result of the additional
documented inbound links to your website.
If you write an article and submit it for distribution, you
could track the percentage increase in the amount of traffic
and/or the number of inbound links that you are getting to
your website. Depending upon what value you place on web traffic
(that converts to buying customers), this can be a very cost
effective way for you get that traffic. Let's suppose that
your article goes out to 10,000 readers and of those 10,000
readers 1,000 of them click the inbound link to your site.
Now of those 1,000 lets imagine that 100 of those purchase
your product or service. How much is 100 new customers worth
to you? Is it worth taking the time to write out an informative
article to show that you are an expert in your area? Is it
worth the nominal fee that the distributor will charge you
for this service? Most will answer with a resounding "yes"
to these questions.
Now, you can elect to go about the distribution process on
your own and save the money that you would pay a distributor,
but consider the following.
- Where do you begin to find the targeted publishers and
audiences?
- How do you get the publishers convinced that your articles
are worth publishing?
- Publishers will not accept poorly written articles or
outright advertisements, because they want to keep their
readers happy and offer them something of real value.
- There have been some who attempted to do their own distribution
to the publishers and spent hours or even days getting it
done. In the end, they could only reach a small number of
publishers.
- An established distributor who already has a list of
the major publishers can do the same work for you in a matter
of hours.
- An established distributor has also already developed
good relationships with the publishers, so that the publishers
know that they are getting quality materials from the distributor.
This means that the publishers are more likely to use the article that you wrote.
You just have to decide if you want to do it yourself and
save a small amount of money and hope that the inbound links
come, or if you want to spend a little to have experts distribute
for you.
Once your article is distributed and reaches the targeted
publishers and targeted audiences, you can do an analysis
on how much it cost you to get each new visitor. A simple
Return On Investment (ROI) analysis will show you how much
you paid for each of the new inbound links that you are receiving.
In addition, remember that quite a few webmasters may pick
up your articles as a result of the distribution service sending
your article out, and some of the ezine publishers will print
your article in their online archives. These additional new
inbound links are going to dramatically affect your search
engine rankings with major search engines, since the search
engine companies have begun to place so much value on inbound
links.
Take some time and write a few informative articles, and
then contact an experienced distributor to help get your article
published. Then, you can watch with glee as the traffic to
your website, sales at your website, and inbound links to
your website increase dramatically.
Trey Pennewell is a writer for thePhantomWriters.com
Article Distribution Service. If you need software to help
track your ROI for your article marketing activities, go to:
http://thephantomwriters.com/x.pl/tpw/software/redirecturls.html
The article distribution groups we own and manage, go to http://thephantomwriters.com/x.pl/tpw/info/groups/management.html
These distribution groups/lists are only a small portion of
our full article distribution reach. In business Since 2001
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