Marketing Tools: The Autoresponder
by Maryellen Malack
Published on this site: December 23rd, 2005 - See
more articles from this month
What if you could send out all the information that your potential
customers have requested without checking your email or answering
a phone? While this may seem impossible, it is becoming more
and more popular among the most successful Internet marketing
gurus. This is all due to what is called an autoresponder.
An autoresponder is an automatic method of responding to emails
sent by existing or potential customers and is a must for
any Internet business. Time is money and answering emails
personally take a lot of valuable time for both you and the
customer. Not only do autoresponders allow you to spend the
time elsewhere in your business, but it gives the customer
access to the information almost immediately.
Since there are so many different uses for autoresponders,
they can be of value to virtually any type of business. Some
choose to use the autoresponders to answer frequently asked
questions about a product or service. Others use them to provide
information about pricing or product information. autoresponders
are also a nice way to welcome new members to a website or
group as well as thank them after a visit.
One might ask what would be the advantage of using autoresponders
as opposed to simply listing the information on the site.
An important feature of autoresponders is that they send you
an email notification each time a response is sent out. This
allows you to track the success of your promotions as well
as have the email addresses of potential customers at your
fingertips so that you can easily send out updated and new
information to them.
It is of the utmost importance to choose an effective autoresponder.
An autoresponder should be as personal as possible and send
out follow-ups to potential customers since it has been proven
that persistence pays off. It could take up to seven contacts
before a final sale is conducted. Generally speaking an advertisement should be short and to the point. However, in
this case, the customer has asked to see this specific information
and therefore an effective autoresponder should allow you
to place as much text on the page as you desire. The autoresponder
that you choose should provide automatic updates to customers
free of charge.
The autoresponder is one Internet marketing tool that will
not cost you an arm and a leg. You can get free autoresponders
online from several sources. The automatic responses will
be a welcome addition to your marketing strategy and will
help to automatically increase traffic to your site all while
you do nothing. Be sure that the one you choose includes all
the extras that will send you site to the top and your profits
through the roof.
Maryellen Malack owns Red Rose Marketing, Inc. How
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