Planner before him… he sits puzzled… wiping sweat
from his brow. Fighting off an overwhelming feeling of combined
fear, wonder, dread and ambition he slowly flips through the
pages as he watches the clock counting the hours left in the
day. Twenty-four of them – twenty-four hours a day is
all he has. How should he spend them?
Should he finish the website launch that is so close to being
completed, or should he work on the e-book that is sure to
replenish the dwindling balance in his bank account?
If that site gets indexed by the end of the month, surely
the advertising dollars will compensate for the software programmer
he hired for product development, but without the money the
product launch won’t happen. If he wants that e-book
finished he’ll have to do it himself, no money is left
to outsource it. The domain for the content site is about
to expire. Should he give it up or renew it?
Distraught, he decides to take the weekend off. Maybe a little
leisure time will help him to think clearer.
Internet marketing is so filled with opportunity and it is
still evolving, so constantly new possibilities for making
money online arise. It is so easy to get caught up in the
potential, starting a new project before a previous one is
finished, deciding that a new idea is better than an old one…
The result is becoming financially strained, motivationally
misdirected and physically and mentally worn out, all the
while accomplishing nothing.
Each and every project you pursue demands focus and dedication.
If you are going to make it happen, you’ve got to commit
the resources, both time and money, and see it through.
As new ideas and opportunities arise take note of them, but
don’t go off on a tangent trying to bring them to fruition
when you’ve already got all your irons in the fire. Thinking
too big and too broad leads to spreading yourself too thin
and, ultimately, to failure in e-business.
Think about it for a moment. If you aspired to open a brick
and mortar muffler shop in your town, would you even consider
buying into a restaurant franchise before the shop was established?
Not likely. Why?
Because opening a muffler shop and a restaurant simultaneously
would place too much of a demand on your resources –
both your time and your finances. While it may be easier and
less expensive to start on online marketing venture, the concentration
required is equivalent. So always take that into consideration
and your success is sure to unfold before your eyes.
Jason Tarasi publishes the reciprocal links newsletter
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