Blogs and Advertising
by Judith Tramayne
Published on this site: December 10th, 2005 - See
more articles from this month
Recently I started two blogs - one for my novel where people
could read my free murder, mystery suspense thriller "Conspiracy"
and one for my Paint Shop Pro 9 Tutorials.
I chose not to add Google or Yahoo Ads to the pages. This
was a good choice I later found out.
Why a good choice? Because Google does not want to promote
blogs which offer Yahoo Ads and Yahoo doesn't either. So their
algorithms are set to give a lower rating if you have one
or the other on your blog.
Plus why only get pennies for your advertising space when
you could get dollars?
Neither search Engine will penalize your blog if you use
advertising from sites like Amazon or similar sites as an
affiliate.
Also if your blog ends up really popular - you could sell
your blog advertising space for even more money than what
Amazon offers. There are plenty of corporations who will do
this if you have a content rich blog where their product is
a natural spin-off to what you've written about.
For instance:
Say you have a cruise travel blog which covers what to take,
where you went, why you enjoyed it, etc. Don't you think a
cruise ship company would be more than willing to pay you
to advertise their cruises?
Or even travel agents could be a possible source of income
if you have a small graphic linking to their site. Even a
text link would work.
Companies are looking for bloggers who have niche audience
for placing their ads. It means the person clicking over is
already targeted to buy what they have to sell.
So think first - before you start placing ads on your blog.
If your end goal is to inform and also make money, think dollars
not pennies.
Frankly, I use my blogs to have another avenue for people
to come to my site where I have something to sell.
Judith Tramayne's site is http://www.agoodread.com
which has free books, articles and link pages you'll love.
She also writes excellent "how-to" books for her
Art & Book Club Members.
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