I am presuming you are just starting out in the cleaning business
and you want to develop into a successful cleaning company.
You have chosen to enter one of the most competitive markets.
So how are you going to succeed? How are you going to obtain
constant growth. Many cleaning concerns limit themselves to
their few customers and do not want to expand and grow, but
you are not one of these.
You could pick a niche market and concentrate solely on that.
For example computer cleaning, keyboards, screens etc is one
such niche that could be exploited. However you would have
to develop a very large customer base because it is not something
that is carried out on a weekly basis. The same is true for
most forms of specialised cleaning. Another example would
be oven cleaning. With this the potential customer base is
much larger because you are aiming at the domestic customer,
and there are more potential domestic customers than there
are commercial ones.
Picking a niche market does not mean that you cannot be successful
but it does limit your prospects.
You could widen your market and choose to go down the domestic
cleaning route. The requirement for domestic cleaners is estimated
to grow considerably over the next few years and many analysts
suggest that this is a largely untapped market waiting to
be exploited. Even here you could be missing out on opportunities if you simply offer what many domestic cleaning
firms do, that is providing a cleaner who might also do some
ironing. What about the windows and carpets? You could be
increasing your turnover by exploiting these areas of cleaning.
Why would a customer want to go to the trouble of finding
separate cleaners for these tasks when you could be offering
the complete package?
Exactly the same scenario applies to those firms who choose
to follow the commercial cleaning route. Why restrict yourself
to just office cleaning? Discover what other forms of cleaning
your customers require and become expert at those as well.
Commercial customers are more likely to accept your quotation
if you can offer them a complete cleaning package that meets
all their cleaning requirements. This takes away the necessity
for them to have to find a carpet cleaner or window cleaner
and simplifies their accounting process. It is highly likely
that this is the way cleaning in the future will be approached
by certainly the larger companies. Many of them are already
striving to find cleaning companies who can offer them the
complete package. Why get left behind? Become an expert in
all forms of cleaning so that your company can take advantage
of this trend.
David Andrew Smith owns and operates a successful commercial
cleaning company which provides its cleaning services across
the whole of the UK. http://www.wesparkle.co.uk
