I’m the Queen of the Focus message in the Work at Home
Mom Community. I believe it’s important to have a tight
focus when you’re developing or growing a home business
that will pass the test of time and bring in a reliable income.
This is especially true when it comes to a Direct Sales business.
If you’ve opted to join a Direct Sales company such as
Mary Kay, Pampered Chef or Lia Sophia you will experience
the highest level of success if you keep all of your business
attentions on that one company.
There is a temptation for some Direct Sellers to branch off
into a ‘complimentary’ business. They may think
that a gourmet food company would be a perfect addition to
a Pampered Chef business, and at first glance it might seem
to be so – but it really isn’t.
The beauty of Direct Sales is that it’s a ready made
business. The company has done all the hard work for you when
it comes to a sales plan, promotional materials, etc. Marketing
experts have designed a system that has been proven to work
if you just work it – so anything you do to muddy up
the message is going to reduce your effectiveness.
There are some businesses that do benefit from diversification,
which is just a fancy way to say that you’re offering
multiple products or services.
A home based crafter often creates a wide variety of items,
people do love choices at craft shows. An internet marketer
will create several different websites of varying topics and
interests to ensure that their affiliate income will remain
stable through any particular market changes.
One of the most interesting examples of diversification that
I’ve seen is being demonstrated by a single mother in
my town. Tishia Lee just left what will hopefully be the last
of several low paying dead end jobs to launch her own home
based business, ‘Tishia Saves Time’ http://www.tishiasavestime.com
Tishia Saves Time is two businesses in one. On one side she’s
offering Virtual Assistant (VA) services to busy internet
marketers. A VA performs all kinds of administrative tasks
according to the needs of a client. Tishia does internet
research, answers client email, updates websites, etc.
The other side of her business is offline. Tishia offers personal
errand services for local clients. She’ll pick up dry
cleaning or make a run to the grocery store for a low hourly
fee plus mileage or she can even be tapped to come over and
clean your kitchen on one of those busy days when you just
need a helping hand.
The two branches of her business flow smoothly together. She
has acquired several regular clients and has the flexibility
she needs in her schedule, leaving her plenty of time to enjoy
her young son.
So where are you with your home business? Should you be tightening
up your focus or looking for ways to diversify?
Kelly McCausey is the host of Work at Home Moms Talk
Radio, an internet radio show for home based business Moms
and those who would like to become one. Visit her online:
http://www.wahmtalkradio.com
